Telemarketing is also referred to as telesales. It is an enhanced form of telecommunication via telephone or online form. Telemarketing is a marketing technique that uses voice, text and/or images to communicate with customers in the hopes of getting them to take some kind of action.
Read more ...Product pricing is a rather complex process and requires careful study. To base this on the consideration of factors such as costs, sales and marketing, it is necessary to carry out a series of calculations in order to calculate the price. Generally, it takes into account how much money has been spent in production, personnel and marketing costs, but also the profit margin should consider. Although there are a lot of strategies to position your business and differentiate it from its competitors, product positioning is one of the most important ones. Product positioning is the process of creating a brand's identity by positioning a product or service in relation to other products or services on the market.
Read more ...Digital marketing is a digital form of marketing which can be conducted using the internet, social media platforms and mobile devices. Digital marketing encompasses a wide range of marketing methods and techniques but broadly speaking falls into two categories content marketing and social media marketing.
Read more ...The best companies use data analytics to make better decisions. This strategy is common sense, and it applies to personal life as well as business. No one makes important decisions without first finding out what’s at stake, the pros and cons, and the possible outcomes. Similarly, no company that wants to succeed should make decisions based on bad data. Organizations need information; they need data. This is where data analysis or data analytics enters the picture: how can we gain a better understanding of our customers? Data analytics is one of the fastest growing industries in today's day and age, where companies are in desperate need for data interpreters. In our Data Analytics Program, we will take you through the rigorous process of understanding data, analyzing it and making sense out of it. We'll teach you how to get trends from data so you can make decisions that will affect your future career.
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