As a SME owner, you know that information is power. However, gathering relevant and accurate data can be overwhelming, time-consuming and costly. That's where in-house research comes in – a cost-effective way to generate insights into your industry or target audience without breaking the bank. In this article, we'll explore the benefits of conducting research in-house, how to do it effectively and when it's time to consider outsourcing.
Read more ...Telemarketing is also referred to as telesales. It is an enhanced form of telecommunication via telephone or online form. Telemarketing is a marketing technique that uses voice, text and/or images to communicate with customers in the hopes of getting them to take some kind of action.
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