Online research is cheap and fast which helps researcher to gain insight quickly. However, beside the good points, online research has also many disadvantages, which make researchers hesitate to use it.
Read more ...Source: Investopedia article, based on The World Bank data GDP 2020. Last updated in June, 2022)
Read more ...The term agile is a project management method that rewards small, frequent improvements over large and infrequent changes.
Read more ...The relationship between brand personality and brand loyalty according to Guo (2003) also discovered that brand personality has a significant influence on brand preference. Because brands have their own distinct personalities, consumers can treat brands like real people. In this case, consumers would expect people's words, attitudes, behaviors or thoughts to meet their personality traits (Aaker, 1996). Mengxia (2007) studied the influence of brand personality on consumer brand preference, sentiment, loyalty and purchase intention. Research results show that brand personality has a positive influence on brand choice, sentiment, loyalty and purchase intention. A brand personality should be defined as lasting and consistent. Besides, it should also be differentiated from different brands and meet the needs of consumers (Kumar et al., 2006). In addition, a study conducted by Kumar et al (2006) classified the relationship between brand personality and separately applied durable goods (cars), consumer goods (ice cream), and teeth) to explore the relationship between brand personality and brand loyalty.
Read more ...The best way to understand your customers and target them with the appropriate communication tactics is to have a good understanding of what makes them tick. When working with an outsourced marketing department (especially when they have a foreign element or are developing services for multinational companies), you will hear them talk a lot about communication tactics to influence – and the learning ability of the customer file you target for each product line.
Read more ...With the development of online payment systems, Vietnam has also witnessed a large number of online payment gateways being born. The competition among them is very fierce. A payment gateway is required to handle a huge number of transactions on a daily basis. The number can range up to millions per day, and the transaction volume can be even more than that. Vietnam’s eCommerce market is on the rise, with an estimated $6.388 billion in revenue by 2024. The Vietnamese commerce industry is expected to grow 30% between 2022 and 2025.
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