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Acquistion new customers vs Retent existing customer, which one is more challenge

In the world of business, one of the biggest challenges is attracting and retaining customers. With so much competition in every industry, it's crucial for companies to have a solid customer base that generates revenue. But what's more challenging - acquiring new customers or keeping existing ones? In this article, we'll explore both sides of the coin and analyze why one may be more difficult than the other. So buckle up and get ready to dive into the exciting world of customer acquisition and retention!

If You Could Track Only 3 Customer Metrics, What Should Your Business Measure?

How to prevent the fake respondents answering the fake response for online research

The most common issues of online research is fake respondents give fake responses.

Online research is cheap and fast which helps researcher to gain insight quickly. However, beside the good points, online research has also many disadvantages, which make researchers hesitate to use it.

Content Marketing 5.0: The Future of Digital Engagement

Identify the most powerful promotion techniques.

Promo advertising is a form of advertising that is used to promote products and services.

Can Artificial Intelligence Lead to a More Sustainable Society?

While the future of AI has captured our imagination, we can acknowledge the positive impacts of AI today and make the world a better place. For example, in the global attempts of achieving sustainability and more notably, meeting SDGs, AI can become a powerful weapon towards a circular economy and more sustainable living. The potential of artificial intelligence (AI) to benefit millions of people through the development of artificial intelligence systems is being explored. One goal of AI applicability can be within solving SDG related issues. What has been proposed is that the current capabilities of AI could help solve cases across all 17 of the UN SDGs, eventually benefiting hundreds of millions of people in both advanced and developing countries. AI is increasingly being used in a number of different industries. For instance, helping blind people navigate their environment, identifying victims of sexual exploitation online, supporting disaster relief efforts, or help detect the early stages of diabetes and helping to detect skin cancer through image scanning. These are just some examples of AI and its impact, where embracing AI innovation can help.

How Is Consumer Behavior Changing This Year?

Gen Z & Alpha: Shaping Consumer Trends in 2025

Consumer purchase decision and the influence of e-marketing.

Businesses, companies and brands are all about attracting consumers to buy their products, services and brands. So it makes sense that marketers would want to use what they know about customers to help them sell more products. Understanding the factors that influence a person’s purchasing decisions can help businesses make these big decisions based on solid information instead of emotional responses.