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Product Market Fit - What, When and How

Finding out if your startup has product-market fit — that is, if you have validated that there’s a market for your product and people will pay money for it — sounds like something you have to do later in the process, when your business is already well on its way. But finding out whether your startup has PMF is important because it means you can justify investing resources during the next stage of growth.

Mental healthcare in offices in need

Hacking growth by understanding your customers

How a customer might protect himself from the impact of direct marketing

How a customer might protect himself from the impact of direct marketing.

Top Marketing Trends to Watch

How to prevent the fake respondents answering the fake response for online research

The most common issues of online research is fake respondents give fake responses.

Online research is cheap and fast which helps researcher to gain insight quickly. However, beside the good points, online research has also many disadvantages, which make researchers hesitate to use it.

Market Research x AI: The Synergy Shaping the Future of the Research Industry

PROPENSITY TO PURCHASE

One tool marketers can use to overcome that challenge and drive greater personalization and better business outcomes is propensity modelling (Propensity to Purchase).

A survey of the impact of augmented reality on marketing experiences

Many of the emerging challenges associated with augmented reality (AR) have been addressed in the research literature. For example, the field has focused on issues such as social technologies and privacy. However, recent studies have also addressed marketing-related aspects concerning AR marketing.