Using smartphones to tap into customer thinking

Using smartphones to tap into customer thinking

Social Media Marketing: Emerging Platforms to Watch in 2025

Social Media Marketing: Emerging Platforms to Watch in 2025

Are Eco-Friendly Products Really Better?

Are Eco-Friendly Products Really Better?

What is the Pillar Content and How to Use it to Grow Sales

What is the Pillar Content and How to Use it to Grow Sales

Optimizing Customer Experience Through Order Apps

Optimizing Customer Experience Through Order Apps

Technology application in modern marketing

Technology application in modern marketing

Ins and Outs of Targeted Marketing With Paid Search Engine Ads

Ins and Outs of Targeted Marketing With Paid Search Engine Ads

What Is PPC? Pay-per-Click (PPC) is an online advertising model that allows your organization to appear above organic search results. To use PPC, you'll create a PPC campaign and select the relevant keywords/phrases (or long-tail keywords) of interest to your business in order to direct traffic to your website. Once a visitor interacts with search ads appearing on a user's device, the impression is recorded by Google Analytics and used in their reports or data mining models.

Mobile Marketing Trends: Reaching Consumers on the Go

Mobile Marketing Trends: Reaching Consumers on the Go

The Relations Between Human Resource Management and Employees’ Work-Life Balance

The Relations Between Human Resource Management and Employees’ Work-Life Balance