Waterfall Project Management and Agile Project Management Comparison

Waterfall Project Management and Agile Project Management Comparison

Waterfall vs Agile Project Management Comparison.

How to Measure the Purchase Intention

How to Measure the Purchase Intention

Using smartphones to tap into customer thinking

Using smartphones to tap into customer thinking

Content Marketing 5.0: The Future of Digital Engagement

Content Marketing 5.0: The Future of Digital Engagement

The difference of Gen Z and Gen Y in their thinking and personality

The difference of Gen Z and Gen Y in their thinking and personality

According to a survey, Gen Z (born after 2000) is a group that is more open-minded and creative in their thinking, but also has less sense of control over the work environment and has more difficulties in dealing with conflicts. Compared with Gen Y (born after 1980), Gen Z has more opportunities for growth and development. However, on some aspects such as working style there is still a gap between them and their peers because of frequent changes in working environment, which will affect their awareness of corporate culture and social pressure.

Text analysis in Qualitative research

Text analysis in Qualitative research

How to win over competitors?

How to win over competitors?

Is Display Marketing on Its Deathbed?

Is Display Marketing on Its Deathbed?

Leadership in marketing teams

Leadership in marketing teams

Becoming a leader in your field demands a shift in mindset