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Effect of emotional targeting of brands on customers

The emotion is a fundamental part of human behavior and an important factor in our lives. Emotions play a decisive role in every decision-making moment, from the most important decisions such as voting or choosing a partner to other less important moments. Emotions are a powerful tool for marketers; they have the ability to draw consumers in and make them feel valued, whether these emotions are positive or negative. Emotions can be harnessed to enormous effects by emphasizing the emotional element of customers, brands can influence the way they interact with them in ways they want.

Critical research on how AI will help make better marketing decisions

AI marketing uses automated decision-making technology to make automated decisions based on data collection, data analysis, and additional observations of audience or economic trends that may impact marketing efforts. AI is often used in digital marketing efforts where speed is essential; it can be applied across multiple industries, from health care through transportation and retail to entertainment, media and financial services.

Purchase Decisions of Generation Z and Y: Comparative Analysis

Benefit of Net Promoter Score (NPS)

Benefit of NPS

Social media marketing: Which platform is more influential for baby products?

Leadership in marketing teams

Becoming a leader in your field demands a shift in mindset

Doctor Engagement and Mobile apps - Solution for smart hospital

The doctor or physician engagement is a tactic put to work for establishing a balanced link between the doctors and their organizations.

Smart hospitals are the future of healthcare. They use cutting-edge technologies to provide the best care possible, while minimizing the costs associated with health care. Today's doctors have access to more information than ever before, but they often don't have the time or expertise to make sense of it all. That's where smart technology can help. Mobile apps are a great way for today's doctors to stay connected and up-to-date on their patients' health issues without having to leave their office or hospital.

Agile method in product development

Should you Invest in Bitcoin?

If you choose to invest, it’s important to maintain a diversified portfolio that includes several different types of investments to reduce your overall risk exposure. As a rule of thumb, don’t invest more than 10% of your portfolio in risky assets like Bitcoin. Although there are risks associated with the investment, the increased return potential over other asset classes might make them worth considering.