The best way to understand your customers and target them with the appropriate communication tactics is to have a good understanding of what makes them tick. When working with an outsourced marketing department (especially when they have a foreign element or are developing services for multinational companies), you will hear them talk a lot about communication tactics to influence – and the learning ability of the customer file you target for each product line.
Read more ...The book begins with an overview of decision trees and discusses how decision trees are related to other concepts such as decision theory, optimization, and statistical inference. The author then explores the use of decision trees in data mining tasks and describes how these techniques complement and supplement other business intelligence applications, such as dimensional cubes (also called OLAP cubes) and data mining approaches, such as regression, cluster analysis, and neural networks. The author then demonstrates how decision trees can be used to solve real-business problems by applying them to scenarios in manufacturing, sales forecasting, CRM applications and marketing analytics.
Read more ...Access to credit can help small businesses grow and expand their markets, or it can leave you strapped with unnecessary debt. Whether you’re looking for a loan to buy a needed piece of equipment or an installment plan for a new business, it’s important to ensure that the loan is risk-free and you don’t have to pay interest on the entire amount in order to prevent the growing of unproductive debt. Consumer credit is any financial product that allows users to borrow money, such as credit cards and mortgages. The Bureau of Economic Analysis’s consumer spending accounts for most of the nation’s GDP, and it also includes mortgage payments. The Consumer Credit Trends tool tracks originations for mortgages, credit cards, auto loans, and student loans. It also tracks inquiries for mortgages and credit cards to determine if trends are being sustained or changing. By tracking trends over time, this tool can help warn of potential problems in a given market.
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