Effective Policy Advocacy and Five Basic Management Skills

Effective Policy Advocacy and Five Basic Management Skills

Research programmes often culminate in the publication of research findings in international peer-reviewed journals and books. In reality, it is highly unlikely that these outputs will reach policy makers, who are generally time-poor. There is therefore a risk of research findings remaining on the fringe of policy debates and decision making. One way of addressing this gap is to focus on policy-relevant outputs, which are more likely to provide meaningful guidance and decision-making. This requires a more pro-active, targeted and defined advocacy strategy.

Content Marketing Strategies for Lead Generation

Content Marketing Strategies for Lead Generation

You can't build a relationship with your audience without first "introducing" yourself to them. Start by writing engaging and informative content that stands out from the crowd. It should be informative and educational, but also fun and interesting. Once you've done that, nurture your relationship with readers by offering useful tips or answering questions they had about a certain topic. The goal of all marketing campaigns is to get maximum exposure for a brand. A highly-trafficked homepage or landing page, will help gain that exposure. Newsworthy content can increase the change of virality and brand mentions from high-level publishers are effective ways of gaining attention. Dofollow links are also important because they boost SEO value. Content marketing is all about getting closer to your audience and getting them more engaged. If your brand’s content doesn’t show you have something to offer customers, then you’ve lost them. The key to creating content that’s a part of a solid lead generation process is grabbing the attention of new prospects and holding that attention with high-quality content that is interesting and evokes emotion.

Customer Personas (CPs)

Customer Personas (CPs)

Should Artificial Intelligence Have Human Rights?

Should Artificial Intelligence Have Human Rights?

Artificial intelligence (AI) is making it possible for machines to intelligently perform complex tasks that were previously considered human-only. AI also has the ability to learn and improve over time, which means that there is no clear line between when a machine is acting autonomously and when it is simply following instructions written by its programmers. The Reasonable Robot is a seminal text that explores the relationship between robots and humans in law, business and technology. Drawing on the latest developments in artificial intelligence, this ground-breaking book explores the global power shift that has transformed our world and presents a first-of-its-kind global framework for understanding the impact of advances in artificial intelligence and robotics on society.

The era of internet marketing

The era of internet marketing

The era of internet marketing has gone mainstream and is now being used by many companies.

Best Digital Marketing Strategies for Reducing Cart Abandonment Rates

Best Digital Marketing Strategies for Reducing Cart Abandonment Rates

According to statistics of Vietnamese e-commerce sites, two out of every three shoppers have difficulty finding a product, adding that product to the cart, and then giving up without clicking the button. Payment is one of the most common problems for consumers when shopping online because it leads to less profitable transactions and falling customer satisfaction.

Supply chain management and the impact of Information Technology.

Supply chain management and the impact of Information Technology.

A handshake, a phone call, a fax, or an email — these are all methods that supply chain professionals have used to communicate information over the past few decades. But as we face new challenges and disruptions in the global economy, it may be time to rethink the way information is spread from supplier to consumer

Benefits of following competitors in the social media platform.

Benefits of following competitors in the social media platform.

The benefits of following competitors in the social media platform are many.

The relation between technology and your business growth

The relation between technology and your business growth