The Factors of Purchase Intention

The Factors of Purchase Intention

Identifying the Most Important Factors That Contribute to Customers Switching to Another Brand

Identifying the Most Important Factors That Contribute to Customers Switching to Another Brand

The Key Differences Between B2C and B2B Marketing Strategies

The Key Differences Between B2C and B2B Marketing Strategies

How to measure Employee satisfaction in your business?

How to measure Employee satisfaction in your business?

Patient Engagement for Hospital and Clinic

Patient engagement in healthcare

Patient focus is not the new term nowadays, but it is the mission for all the pharmaceutical companies, healthcare providers, and all other stakeholders in this industry. Almost all companies who want to have sustainable growth must focus on their patients. Patients in digital life 4.0 have different demands in comparison with patients in the past decade. People are looking for better diagnostic, better treatment, better healthcare and above all, healthcare experience should be easier than before.

Negotiation Tactics

Negotiation Tactics

The Role of AI in Shaping Marketing Strategies for Tech Companies in 2025

The Role of AI in Shaping Marketing Strategies for Tech Companies in 2025

Purchase Decisions of Generation Z and Y: Comparative Analysis

Purchase Decisions of Generation Z and Y: Comparative Analysis

7 STEPS TO CREATE A POWERFUL MARKETING PLAN

Making a marketing plan is a critical step in business operation. A good plan can help businesses to uplift sales, and a bad plan can lead to failure. These days, after the Covid-19 pandemic time, businesses need to find a good way to survive, and it is a requirement to have a smart marketing plan, not to burn budget. Every marketing plan should be measurable, show ROI (Return on Investment). So, how to make a good and powerful marketing plan? ASHAVI share some tips for marketers to create a good marketing plan as below.