Use of centralized global marketing

Use of centralized global marketing

When moving into international markets, a lot more things need to be considered. It is much easier to make this break when it’s in other local markets. When moving into international markets, a lot more things need to be considered. International brands are often in the market for localization services to ensure smooth branding and promotion across different international markets due to the fact that they want to establish themselves in a specific country. The biggest brands – from Coca Cola to Pepsi and Honda – have lost several millions of dollars in trying to repair their images in foreign markets. If a company prioritizes localization from day one, however, those issues would have been avoided with proper localization from the onset.

How Artificial Intelligence Will Affect Social Media Monitoring

How Artificial Intelligence Will Affect Social Media Monitoring

Technology is everywhere and our lives are becoming more connected to one another than ever. One of the most popular ways to stay connected is through social media. A quick Internet search reveals that every smartphone user uses at least one social media application (Instagram, Facebook, Twitter, Tumblr, LinkedIn, Snapchat).  Technology continues to advance rapidly and with it comes an increase in the amount of time people spend online.

Can Marketing Help a Company Build Brand Equity

Can Marketing Help a Company Build Brand Equity

Start thinking about the brands you love most. Think Netflix (and Dove), Spotify, or Airbnb. You probably came up with a brand like these — they’re instantly recognizable, they have huge footprints, and they have a lot of brand equity.

Comparing the distribution systems used by small companies and multinationals

Comparing the distribution systems used by small companies and multinationals.

Decision Trees: Business Intelligence, Data Latency, and Data Mining

Decision Trees: Business Intelligence, Data Latency, and Data Mining

The book begins with an overview of decision trees and discusses how decision trees are related to other concepts such as decision theory, optimization, and statistical inference. The author then explores the use of decision trees in data mining tasks and describes how these techniques complement and supplement other business intelligence applications, such as dimensional cubes (also called OLAP cubes) and data mining approaches, such as regression, cluster analysis, and neural networks. The author then demonstrates how decision trees can be used to solve real-business problems by applying them to scenarios in manufacturing, sales forecasting, CRM applications and marketing analytics.

Social Media Marketing Role in Lead Generation

Social Media Marketing Role in Lead Generation

According to statistics in 2021, more than 4.6 billion people are using social networking sites such as Facebook, Tik Tok, Instagram.. This is a golden opportunity for businesses to reach target customers through Social media marketing (SMM).

Retail research methodology

Retail research methodology

Have you ever walked into a store and wondered why certain products are placed in specific aisles? Or maybe you've questioned why some retailers offer discounts at particular times of the year. Well, wonder no more, because that's where retail research comes into play! Retail research is the process of examining consumer behavior, market trends, and industry standards to help businesses make informed decisions. From surveys to focus groups and everything in between, there are several types of retail research methods available.

Research thinking vs Design thinking

Research thinking vs. Design thinking

Mobile Business Intelligence Trends

Mobile Business Intelligence Trends

BI technologies allow direct access to data and information. With the help of these technologies, a business can make better decisions upon analyzing big data. They are used widely in data-centered warehouses or data marts and can help to achieve various business outcomes by integrating big data analytics with traditional BI systems. Mobile BI is one of the effective ways to use the massive amount of data. Mobile BI helps businesses deploy data analysis methods to collect, analyze and segment data. It makes business intelligence accessible everywhere and at all times, thereby enabling organizations to make decisions based on analytics-driven insights. According to a report by Datameer, mobile applications will be the second-largest technology integrating Business Intelligence and Big Data. Also, Gartner reports that over 50% of Mobile BI users will depend on mobile devices for insight delivery. Companies such as SAS Business Analytics are already positioning themselves as “mobile-first” companies through a diverse range of services and offerings.