As a SME owner, you know that information is power. However, gathering relevant and accurate data can be overwhelming, time-consuming and costly. That's where in-house research comes in – a cost-effective way to generate insights into your industry or target audience without breaking the bank. In this article, we'll explore the benefits of conducting research in-house, how to do it effectively and when it's time to consider outsourcing.
Read more ...What Is PPC? Pay-per-Click (PPC) is an online advertising model that allows your organization to appear above organic search results. To use PPC, you'll create a PPC campaign and select the relevant keywords/phrases (or long-tail keywords) of interest to your business in order to direct traffic to your website. Once a visitor interacts with search ads appearing on a user's device, the impression is recorded by Google Analytics and used in their reports or data mining models.
Read more ...Online research is cheap and fast which helps researcher to gain insight quickly. However, beside the good points, online research has also many disadvantages, which make researchers hesitate to use it.
Read more ...Many of the emerging challenges associated with augmented reality (AR) have been addressed in the research literature. For example, the field has focused on issues such as social technologies and privacy. However, recent studies have also addressed marketing-related aspects concerning AR marketing.
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