AI-powered Market Research: Survey | Form | Quiz | Registration Form | Booking Form

The Benefits and Challenges of Agile Methodology

Agile project management is one of the most popular approaches to project management today. Agile project management has been of great use to many project managers because of its flexibility, evolutionary nature and adaptability to changing environments. Agile is a development methodology that encompasses flexible, incremental and iterative approaches to software development. It focuses on building minimum functionality and quality into each iteration and striving as much as possible to achieve continuous improvements in the process.

How Did Behaviorism Affect Research on the Mind?

Have you ever wondered how our current understanding of the mind came to be? How did we go from analyzing thoughts and feelings to studying observable behaviors instead? The answer lies in the rise of behaviorism, a psychological approach that dominated research on the mind for much of the 20th century. In this article, we'll explore what behaviorism is, its applications, criticisms, and most importantly - how it affected research on the mind. Join us as we delve deep into this fascinating topic!

How marketing content in online marketing gets viral?

When your website only posts articles found anywhere, you need to rethink your content marketing strategy. Many companies are turning to new forms of content, like infographics and videos, that can help build engagement with specific audiences.

Cost of talent acquisition vs. talent retention: Which is higher?

The competent era of Globalization has led to another challenge for HR managers. The challenge which anticipates the future of the companies is Overcoming Employee Turnover.

Why Work-Life Balance Doesn’t Work?

Customer buying behavior and the sensory marketing role.

Consumers' emotions drive them to buy things they need, but also things they want. The way to influence this emotional state is through the five senses: sight, sound, feel, smell, and taste. You can design products that are visually appealing and give consumers a sense of the product from just looking at it. This can have a profound impact on whether or not a consumer wants to buy your product or service. Sensory marketing is an advertising method based on the purpose of engaging one or more of the five human senses including sight, hearing, smell, taste and touch. to create an emotional connection between consumers and products, services or brands. Although it has been applied in practice for a long time, it was not until the early 1940s, when marketers discovered how what people see affects advertising, research studies Formal studies of a more formal and scholarly nature are being conducted. The knowledge Cam shares below is just like a drop of salt compared to the works that humanity has built.

Top payment gateway in Vietnam

With the development of online payment systems, Vietnam has also witnessed a large number of online payment gateways being born. The competition among them is very fierce. A payment gateway is required to handle a huge number of transactions on a daily basis. The number can range up to millions per day, and the transaction volume can be even more than that. Vietnam’s eCommerce market is on the rise, with an estimated $6.388 billion in revenue by 2024. The Vietnamese commerce industry is expected to grow 30% between 2022 and 2025.

Is Corporate Social Responsibility a Marketing Strategy?

The public today not only evaluates a good brand by its annual cash value, but also by its impact and responsibility on society as a whole. By incorporating these new paradigms into the brand portfolio, Unilever has been able to develop brands that create significant value for society through their relationships with employees, entrepreneurs and consumers. In recent years, the term CSR (Corporate Social Responsibility) has become increasingly popular. The public has become more concerned about companies and the environment, in particular because businesses are discharging untreated waste into rivers and mangroves. Cases like this have made the public even more concerned about the issue: corporate responsibility for sustainable development of the community.

Digital transformation barriers which prevent the growth of businesses