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Digital marketing is a digital form of marketing which can be conducted using the internet, social media platforms and mobile devices. Digital marketing encompasses a wide range of marketing methods and techniques but broadly speaking falls into two categories content marketing and social media marketing.
Read more ...Pricing is one of the most important decisions that a retailer can make. A pricing strategy dictates how much money a business will take in, and if it’s done incorrectly, it can lead to lost revenue and unhappy customers. So how do you set retail pricing so that it’s fair for both your business and customers? In this blog post, we will discuss the various aspects of retail pricing and the different strategies you can use to determine the best price for your products. We will also look at some of the key factors to consider when creating a pricing strategy and highlight common mistakes to avoid.
Read more ...Are you interested in finding out more about how companies like Microsoft and GE are ensuring their organizations are operating at maximum efficiency? If so, then this program is for you! A team of experts will show you how to use metrics such as “organizational effectiveness” to determine how well your company is performing. You'll hear from top CEOs, Canadian Business Hall of Fame inductees and many more! The concept of organizational effectiveness is a bit more complicated than cut-and-dry definitions. At the most elemental level, organizational effectiveness is a concept that measures how thoroughly and efficiently a company achieves its business goals. An effective organization runs like a well-designed, well-oiled machine. Its moving parts function smoothly to produce the results the business set out to achieve, with minimal wasted resources or time." As the business world continues to evolve, so must your company. Whether you’re looking to increase revenue and reduce costs, or simply wanting to make your teams more productive and build a productive culture, organizational effectiveness is worth the hype. This course is for leaders looking to position their company for more efficient performance.
Read more ...A confidence interval is a range of values that is likely to contain the true value of a population parameter. The size of the confidence interval depends on the level of confidence that is desired. A higher level of confidence results in a wider interval, while a lower level of confidence results in a narrower interval.
Read more ...As a business owner, it's easy to fall into the trap of overspending. Whether it's poor planning or lack of control, overspending can have serious consequences on your bottom line. In this article, we'll explore the most common causes of overspending and provide practical tips for avoiding them.
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