Digital marketing is a digital form of marketing which can be conducted using the internet, social media platforms and mobile devices. Digital marketing encompasses a wide range of marketing methods and techniques but broadly speaking falls into two categories content marketing and social media marketing.
Read more ...In order to promote the application of ethical principles and values in developing and implementing artificial intelligence systems, we often encounter conflicting opinions from different parts of the organization with solutions that may lead to inappropriate solutions, causing unclear effects on the future of enterprises. This article by Anton Korinek highlights some tensions between economic philosophy and ethics, as well as approaches for solving such conflicts by presenting a series of five challenges.
Read more ...The buyer decision-making process involves thinking, planning, selecting and purchasing a product or service. Throughout this process, your mind may be filled with countless questions about the best use of your money and how you’ll feel using this new product or service. Before handing over your credit card, you may even go back and forth through different stages before making an ultimate choice.
Read more ...Businesses have been through a lot in the past couple of years. Some shrank while some flourished and made profits like never before. But what was common with most of them was that the time called for stronger decisions faster. With the boom of digital transformation in businesses, a holistic approach to business intelligence and integration has unfolded that has brought a huge demand for the right skill set to sustain it. If you’re growing your business, there’s no time like the present to expand your BI and/or AI team with on-demand technical expertise. For businesses that are focused on customer satisfaction, atlas analytics is a premium destination for their IT needs. Our global consultants with advanced levels of training and certification, offer innovative solutions that meet high standards of quality, performance and cost efficiency. Our experts understand the nuances of your business and are here to provide a customized solution that fits into your requirements. As part of our trusted relationships we deliver value far beyond what it would cost if you were going it alone or via local consultants.
Read more ...Competitive advantage is declining in the market, and companies are faced with increasing pressure to make better decisions faster. In order to have a competitive advantage, BI needs to stay current. A company can gain an advantage if they use mobile business intelligence (BI) systems that allow for rapid updates to the information used. This will help them make better decisions faster. The past decade has seen mobile devices become even more omnipresent, with people now able to access information and communicate wherever they are. The speed and ease of this access is a factor driving the spread of internet-enabled mobile devices that in turn has lead to the creation of a new generation of decision support systems designed for fast paced business environments.
Read more ...Procurement is an essential part of any business, but with the advancement of technology, it has undergone a significant transformation. Digital procurement has emerged as a game-changer in the world of procurement, and it's not just about buying products online. It encompasses all aspects of the procurement process that use digital technologies to optimize efficiency and effectiveness. In this article, we'll explore what digital procurement is, its benefits for businesses, how to create a digital procurement strategy that works for you, and some challenges you might face along the way.
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