An exploration of the differences in marketing strategies across cultures
An exploration of the differences in marketing strategies across cultures
International Marketing is a strategic decision that involves developing a marketing mix strategy based on the characteristics of a potential foreign market. In simpler terms, it is how organizations should design and convey their messages if they want to sell their goods and services in a foreign market. Cultural differences can be very powerful in determining attitudes, beliefs, behaviour and attitudes towards brands, products and service which has significant impact on the performance of any organization trying to gain a foothold in international markets. International business is important to ensure that multinational companies expand their markets and penetrate new markets. Selling products in different countries requires different strategies. For example, if a company plans to sell its products in Australia, it must understand the cultural environment there before selling its product. Although the culture may be similar to other countries, there are still many differences in how they perform certain actions that can create great deal of difference when selling their products in these locales.
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