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The mother and baby products are widely used in many countries such as Vietnam. There are many factors that make this product widely sold and popular. Mother and baby products become a potential industry with an annual growth rate of 15%, with revenue in 2019 of about VND 22,160 billion. According to statistics in the past year, more than 30% of Vietnamese households have children under 2 years old. Many Vietnamese fathers and mothers are willing to spend for their little angels.
Read more ...Global marketing is a term used to describe the cross-border promotion of goods and services. This concept is one that most would think of at first glance, however, it is actually a much larger topic than most people realize but it has tons of benefits. Let's dive deeper into what global marketing means and how it can help your business today from an entrepreneur's perspective.
Read more ...Smartphones are the most influential invention of the 21st century, changing millions of lives and revolutionizing how people communicate, learn and shop. The advent of smartphones set the stage for an extremely effective Marketing strategy – Mobile Marketing – which is now playing a key role in driving consumer engagement with both brands and retailers. Mobile marketing encompasses a variety of activities, including mobile advertising and consumer engagement. Mobile advertising is any attempt to influence consumer behavior with the help of messages that are delivered through wireless devices.
Read more ...Research suggests that exposure to TV commercials can affect the way you behave. Even if your child doesn’t watch your favorite show, a commercial can be broadcast at any time of day and could entice him or her to buy a particular product. Studies have shown that children may express a desire to buy a product after one person in the commercial says they are considering making that purchase. Digital ads, whether they appear in games, on social media, or on apps, are increasingly targeting children when they play games, go on social media, use apps and in many other ways that children access the internet. These ads may harm children by leading to childhood obesity, hurt their self-image, and increase use of tobacco products, marijuana and alcohol. In this episode of Parents Helping Parents Podcast, we discuss what parents need to know in order to protect their children from these potentially harmful consequences of digital ads.
Read more ...Brand Marketing, Brand Development Methods are new marketing methods that focus on developing a brand’s reputation and identity. The purpose of brand development is to make sure your business is seen as “different” in the eyes of your clients and customers. There has been a shift in how brands are being viewed by customers. The days of “just doing business” are over. The focus needs to be on building a good company image and long-term loyalty so that your clients want to recommend you again and again.
Read more ...As a millennial in the retail industry, I am a sensory-driven person. The best way to sell an item is to make it look great, smell good, and taste amazing. Food sample stations throughout Whole Foods are a great example of this concept. You may not have come in looking for vegan muffins, but if you get a taste, you might not leave the store without them. Sephora’s makeovers are another perfect case study of retailers offering demos. Shoppers who come in to buy foundation might just fall in love with the lip stain employees put on them.
Read more ...Black Friday is the day in which shopping malls are opened to workers and customers, known as the opening of a "black" door. The first Black Friday occurred in America in 1971. Black Friday itself refers to sale shopping on that day, but it has been expanded to become a whole sale event that includes online prices. In order to make money more effectively, many shops offer discounts as deals in order to attract consumers who prefer quality products at low prices.
Read more ...Businesses cannot reach all customers. Instead, they need to identify the market segments they can effectively serve. This requires a deep understanding of consumer behavior and strategic thinking to find the uniqueness and difference of each segment. Identifying and meeting these segments is key to marketing success. Market segmentation is an excellent way to create a market for your business. It allows you to take advantage of different target populations and identify those who are most likely to give your company its best chance at success. Marketing strategies that involve segmentation can help a business reach its full potential.
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