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Top Marketing Trends to Watch

Mobile Marketing Trends: Reaching Consumers on the Go

Emotional Intelligence and Work-Life Balance in the IT Sector

Comment on Prediction, Judgment, and Complexity: A Theory of Decision Making and Artificial Intelligence

There is widespread discussion regarding the impact of machines on employment. In some sense, the discussion mirrors a longstanding literature on the impact of the accumulation of capital equipment on employment; specifi cally, whether capital and labor are substitutes or complements. But the recent discussion is motivated by the integration of software with hardware and whether machines might also be involved in mental activities such as problem solving (similarly to how computers and software have played a role in such activities).

Supply Chain Issues and Business Intelligence Technologies

Risk management is one of the most important functions in any logistics company. It is a complicated task, which requires reliable and accurate data to make informed decisions about business operations and avoid potential pitfalls. To this end, businesses today are looking for the most effective Business Intelligence tools in the field of supply chain management. Furthermore, because taking risks is part of every successful business strategy, it is equally important to keep track of the efforts that can lead to failure as well as rewarded ones.

Integrating Ethical Values and Economic Value to Steer Progress in Artificial Intelligence

In order to promote the application of ethical principles and values in developing and implementing artificial intelligence systems, we often encounter conflicting opinions from different parts of the organization with solutions that may lead to inappropriate solutions, causing unclear effects on the future of enterprises. This article by Anton Korinek highlights some tensions between economic philosophy and ethics, as well as approaches for solving such conflicts by presenting a series of five challenges.

WHY VALUED EMPLOYEES QUIT THE COMPANY?

There’s common assumption that today’s employees, especially those of the Millennial (born between 1981 and 1996), are tend to leave their job after working for short period of them.

Ins and Outs of Targeted Marketing With Paid Search Engine Ads

What Is PPC? Pay-per-Click (PPC) is an online advertising model that allows your organization to appear above organic search results. To use PPC, you'll create a PPC campaign and select the relevant keywords/phrases (or long-tail keywords) of interest to your business in order to direct traffic to your website. Once a visitor interacts with search ads appearing on a user's device, the impression is recorded by Google Analytics and used in their reports or data mining models.

Mobile Business Intelligence: Allocation of Mobile Workers for Competitive Information Gathering

Competitive advantage is declining in the market, and companies are faced with increasing pressure to make better decisions faster. In order to have a competitive advantage, BI needs to stay current. A company can gain an advantage if they use mobile business intelligence (BI) systems that allow for rapid updates to the information used. This will help them make better decisions faster. The past decade has seen mobile devices become even more omnipresent, with people now able to access information and communicate wherever they are. The speed and ease of this access is a factor driving the spread of internet-enabled mobile devices that in turn has lead to the creation of a new generation of decision support systems designed for fast paced business environments.