The cloud is a place where data can be stored and handled. It can be accessed from any device and does not require an active connectivity to the Internet. With the help of cloud computing, businesses and individuals can work at any time in the manner that suits them best
Read more ...Are you struggling to capture your audience's attention and keep them engaged with your content? Look no further than visual tests! Visual tests are a powerful tool that can truly move your audience by combining captivating visuals with interactive elements.
Read more ...One of the most common questions we get is “how do I get started?” or “what should I track?” It is important to understand that all data sources are important. Without it, you can’t measure your SEO performance or rank for referral traffic. And without data, you can’t improve your marketing strategies and reduce costs. But data tracking can be difficult. In this guide, we’ll teach you how to track data sources in order to understand what they mean, why they matter, and how to pick the right ones.
Read more ...Content marketing is at the heart of everything we do at our organization. In fact, Content Marketing Institute reports that 71% of B2B marketers say content has only become more important in the last year. This isn’t exactly surprising when you consider marketers need to create content to fuel every stage of the buy cycle, stand out from the completion, and build trust. Keeping the content presses churning can be a daunting prospect for many marketing teams, who find themselves in a constant state of anxiety as they work to keep calendars and channels full, sales teams happy, and prospects engaged. If you’re in this position too, then Google Analytics Premium is designed for you. And it delivers results: we can help your team understand where their time is being spent so that they can direct more energy into key areas of spend. Have you been struggling to come up with new ideas for your blog or website - or even for the next big project? If so, you're not alone. But luckily, there's a better way to fill your content needs without resorting to panic-induced, ad-hoc projects. Content pillars help drive web traffic with better SEO, keep your message consistent, and make coming up with new ideas a breeze
Read more ...International Marketing is a strategic decision that involves developing a marketing mix strategy based on the characteristics of a potential foreign market. In simpler terms, it is how organizations should design and convey their messages if they want to sell their goods and services in a foreign market. Cultural differences can be very powerful in determining attitudes, beliefs, behaviour and attitudes towards brands, products and service which has significant impact on the performance of any organization trying to gain a foothold in international markets. International business is important to ensure that multinational companies expand their markets and penetrate new markets. Selling products in different countries requires different strategies. For example, if a company plans to sell its products in Australia, it must understand the cultural environment there before selling its product. Although the culture may be similar to other countries, there are still many differences in how they perform certain actions that can create great deal of difference when selling their products in these locales.
Read more ...Start thinking about the brands you love most. Think Netflix (and Dove), Spotify, or Airbnb. You probably came up with a brand like these — they’re instantly recognizable, they have huge footprints, and they have a lot of brand equity.
Read more ...Marketing has its target groups and involves the use of various techniques and strategies that on a conscious or unconscious level affect the achievement of marketing goals. As modern society developed, so did marketing as its own, separate category. Although it is still a subcategory of business studies, not all schools offer the same quality marketing degrees – so here we will try to both list and separate schools that offer the best undergraduate or graduate marketing degrees in order to help you choose.
Read more ...As the world has locked down to combat the dreaded pandemic, it has done so in conjunction with a massive drop in consumer spending. In fact, over the past few months take up of common household goods have dropped by 22%. This is a particularly concerning finding as it suggests potential market penetration for brands aiming for high levels of growth. This year's global consumer sentiment index has been a rollercoaster: we saw one of the lowest levels ever recorded, while the second quarter of 2020 was actually the most optimistic period in history – and we’re expecting another downward shift in 2021. With that said, things are starting to look up for the rest of 2020 – here are all 5 consumer trends you need to know, to help you plan your marketing strategy for the rest of 2020 and beyond.
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