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List of Marketing Research Paper Topics for MBA

In the marketing program, you have a total of eight weeks to study the MBA. This is not enough time to understand all of the intricacies and elements that go into marketing. Our MBA in Marketing project topics are designed especially for students who wish to understand more about how to use the topic well in their careers. These projects explore real-world problems and bring these new ideas into action as a successful solution for businesses.

Senior employee resigned is a big concern for any organisation

Did you know that, the Millennial generation and younger (born in 1982 or after), are called “job-hoppers”. More specifically, they are tend to quit/change jobs way more often than past generations did and that they are typically always on the look out for themselves and their next career step rather than staying loyal to one company.

Data Analyst

The best companies use data analytics to make better decisions. This strategy is common sense, and it applies to personal life as well as business. No one makes important decisions without first finding out what’s at stake, the pros and cons, and the possible outcomes. Similarly, no company that wants to succeed should make decisions based on bad data. Organizations need information; they need data. This is where data analysis or data analytics enters the picture: how can we gain a better understanding of our customers? Data analytics is one of the fastest growing industries in today's day and age, where companies are in desperate need for data interpreters. In our Data Analytics Program, we will take you through the rigorous process of understanding data, analyzing it and making sense out of it. We'll teach you how to get trends from data so you can make decisions that will affect your future career.

TOP 3 BIGGEST MISTAKES IN EMPLOYEE ENGAGEMENT

Employee engagement worldwide is at a depressing level. Research company Gallup reports that 87% of workers around the globe are not engaged in work. If your employees fall into this camp, they will affect your bottom line, as companies whose employees are highly engaged will beat out competitors by 147% in earnings per share. Leadership teams often think that their employees are engaged, without really understanding if this is the case. Here's how to better grasp what's going on the ground and make sure the team is completely engaged.

Copy right and business ethics

In the US, copyright law is complicated. If you write something, make music, take a photograph, or in some other way create, in theory you should receive full credit (and payment). In practice, however, it's been complicated by lobbying and lawsuits that have led to exemptions for musicians, authors who don't publish their work or create new works or who perform only within a limited set of circumstances and certain types of text. In the US this falls under 17 USC 102 which deals with “original works of authorship”. The main thing to remember though is that it is possible to find out exactly what rights you have so that you know how much risk there is and what your options are if you want to exploit them. Like many markets, the Internet has rapidly grown in prominence and popularity since its inception. Unfortunately, particularly with the vast free market that is the internet, it’s increasingly common for people to feel they should get everything for nothing. It’s never too early to start considering these issues, and taking steps to get ahead of them. It’s best to put in place an action plan and make sure you are prepared for these situations before they occur.

Can Artificial Intelligence Lead to a More Sustainable Society?

While the future of AI has captured our imagination, we can acknowledge the positive impacts of AI today and make the world a better place. For example, in the global attempts of achieving sustainability and more notably, meeting SDGs, AI can become a powerful weapon towards a circular economy and more sustainable living. The potential of artificial intelligence (AI) to benefit millions of people through the development of artificial intelligence systems is being explored. One goal of AI applicability can be within solving SDG related issues. What has been proposed is that the current capabilities of AI could help solve cases across all 17 of the UN SDGs, eventually benefiting hundreds of millions of people in both advanced and developing countries. AI is increasingly being used in a number of different industries. For instance, helping blind people navigate their environment, identifying victims of sexual exploitation online, supporting disaster relief efforts, or help detect the early stages of diabetes and helping to detect skin cancer through image scanning. These are just some examples of AI and its impact, where embracing AI innovation can help.

Real-Time Business Intelligence in Agent-Oriented Supply Chain

By providing self-service analytics, Business Intelligence enhances supply chain management. Using this software, businesses can make real-time data readily available to employees and clients. Self-service BI also allows users who do not have a background in statistical analysis to access this information and create their own reports. In this session, we'll discuss how BI can provide real-time insights into supply chain emerging risks, inefficiencies, and anomalies, allowing businesses to quickly isolate and resolve potential issues.

Company’s Target Market Segment is not Defined

In order for a business to grow strongly and stand firmly in the market, it is necessary to have a strategy. That is why determining what the target market is for businesses is extremely important.

How the emergence of Covid-19 influences marketing activities

The Covid-19 pandemic upended a marketer’s playbook. The world changed, and marketing no longer works the same way it used to. Today, it’s important to develop new strategies for reaching customers and building brands — just one year after the pandemic first landed. Covid-19 raised the bar for marketers and businesses large and small, who are now asking themselves how they can make the most of the limited runway before Covid-20 arrives. For some, that’s a more optimistic view on the world – but for many, it’s simply about not losing sight of what matters most to consumers: good experiences, sustainable value and integrity.