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Technology application in modern marketing.

We live in a digital age, where technology is changing the way we think about our world.

Top favourite movie genre - latest updated

Movies are a medium that offers the viewer an escape from their reality and to enter another fictional world. While films have a wide range of genres, it’s important to know what type of movie you’re watching. Not only will this make your viewing experience more enjoyable and easier to understand, but it can also help you determine if it’s worth watching or not if there are visuals included in the description that don’t match up with what you would expect based on the genre.

Harmful impacts of advertising on children.

Research suggests that exposure to TV commercials can affect the way you behave. Even if your child doesn’t watch your favorite show, a commercial can be broadcast at any time of day and could entice him or her to buy a particular product. Studies have shown that children may express a desire to buy a product after one person in the commercial says they are considering making that purchase. Digital ads, whether they appear in games, on social media, or on apps, are increasingly targeting children when they play games, go on social media, use apps and in many other ways that children access the internet. These ads may harm children by leading to childhood obesity, hurt their self-image, and increase use of tobacco products, marijuana and alcohol. In this episode of Parents Helping Parents Podcast, we discuss what parents need to know in order to protect their children from these potentially harmful consequences of digital ads.

Online marketing and internet security

Cyber security is a hot topic in digital marketing. It's essential for both business and personal use. It reduces risk, increases operational efficiency and helps organizations protect themselves against potential cyber attacks. It also provides better control over sensitive data and improves customer experience by preventing fraud and abuse. With so many reasons to implement cyber security into your online strategy, here are 8 important reasons why cyber security is so important for online marketers.

Price & Product Optimizer (PPO)

GPC helps you in reaching the market by defining the price that customers are willing to pay for your brand, product or service. We gauges the effect to different price points for you take an informed decision about your product launch & re-launch in the market. Test the different promotions & pricing strategy that can support your business objectives using our state of art planning tools that involve statistical modeling and analysis.

Top Marketing Strategies Used In The Fashion Industry

The United States and China are the largest economies in the world by GDP. The US accounts for 24.67% of the total global economy, China has a share of 17.39%, Japan a share of 5.97%, Germany a share of 4.54% and the UK makes up 3.26%.

Source: Investopedia article, based on The World Bank data GDP 2020. Last updated in June, 2022)

Product & Concept Innovation Cube (PCIC)

Mobile marketing: Does it work?

Smartphones are the most influential invention of the 21st century, changing millions of lives and revolutionizing how people communicate, learn and shop. The advent of smartphones set the stage for an extremely effective Marketing strategy – Mobile Marketing – which is now playing a key role in driving consumer engagement with both brands and retailers. Mobile marketing encompasses a variety of activities, including mobile advertising and consumer engagement. Mobile advertising is any attempt to influence consumer behavior with the help of messages that are delivered through wireless devices.

How to do market segmentation

Businesses cannot reach all customers. Instead, they need to identify the market segments they can effectively serve. This requires a deep understanding of consumer behavior and strategic thinking to find the uniqueness and difference of each segment. Identifying and meeting these segments is key to marketing success. Market segmentation is an excellent way to create a market for your business. It allows you to take advantage of different target populations and identify those who are most likely to give your company its best chance at success. Marketing strategies that involve segmentation can help a business reach its full potential.