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Analyzing how TV advertising affects the top of mind awareness

Television advertising is a fairly common type of advertising that appeared in the 1950s and has been evolving in various ways throughout the twentieth century (Maarschalk, 2006). The purpose of television advertising is to reach a large audience, often viewers who are passively exposed to advertisements and expect them to come across the ads at some point during their viewing experience. By interspersing with other forms of media such as movies, news, gameshows and more, television advertising is effectively received by viewers who have become accustomed to receiving these types of messages. In the midst of a competitive market, commercial advertisements have become more important than ever. To stand out among competitors, a small business must make television commercial public service ads (PSAs) creative and highly engaging for the viewers - to make that intangible dialogue between customers and companies two-way. Our team of creatives will help knock your doors down with the best possible ad on TV that matches your company's mission, personality and goals.

Impact of Covid-19 and subsequent lockdown on service industry

Along with the event to kick-start the global economy and continue to connect the achieved results of 2020 in the first months of 2021, the economy continues to stabilize and starts to kick off sharply. However, the wave of the Covid-19 epidemic that broke out at the end of April with a new strain has a fast spreading speed, dangerous and complicated developments, seriously affecting the lives, health and lives of people. and production and business activities. On the other hand, global trade shows signs of recovery but tends to increase gradually, prices of many commodities increase sharply compared to 2020, use increases but in general remains under control worldwide. In addition, the pandemic has caused bottlenecks in the global value chain, causing the price of production materials to increase, which is not a small algorithm for production and business activities. The economy was heavily affected when GDP in the third quarter of 2021 decreased by 6.17%, the deepest decline ever and in 9 months only increased by 1.42% compared to the same period last year. In which, the service sector is most affected in the economic sectors.

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Impact of Covid-19 on marketing endeavors of the organization

There are two major waves of coronavirus: the first wave, which was more severe and caused more severe illnesses, and the second wave, which is still occurring but has been less severe. Right now, governments are closing schools, public spaces, and borders in an effort to contain the spread of coronavirus. This has affected all businesses – and marketers need to adapt their digital marketing strategy. It’s never been more important to work with clients who understand the importance of your time. We have created a range of solutions that allow you to work efficiently and effectively wherever your team is located. With access to flexible working arrangements, you can focus on what matters most - service excellence.

Text vs. Image vs. Video in Social Media Campaigns

As a business, you want to make sure that your social media campaigns are as effective as possible. But what is the best way to go about this? Should you focus on text, images, or video? To help businesses figure out how to take their social media marketing campaigns to the next level, here are some guidelines on how to create successful Facebook ads, but also some tips to make sure your campaign is seen properly.

Understanding the Customer Journey: A Comprehensive Guide

The customer journey is a complex process that includes multiple steps. To optimize each step, businesses need to ensure that they have a strong online presence, clear value proposition, easy purchasing process, excellent customer service, and incentives for repeat purchases and recommendations. By understanding the customer journey and optimizing each step, businesses can increase their chances of success and build long-term customer relationships.

As businesses continue to evolve and adapt to the ever-changing needs of their customers, understanding the customer journey has become a crucial aspect of any marketing strategy. The customer journey refers to the entire process that a customer goes through when interacting with a brand, from the initial awareness stage to the final purchase and beyond. By understanding the customer journey, businesses can tailor their marketing efforts to better meet the needs of their customers and ultimately drive sales. In this article, we will explore the different stages of the customer journey and provide tips on how to optimize each stage for maximum impact.

Patient expect toward convenience and nonstop engagement

Patient engagement is the ever-functioning sync between the people affected and medical-aid providers for optimistic salubrity outcomes; ability of the patient to manage their personal fitness.

Personal Care Industry - Market Update from 7 – 12 September 2020

Impact of Covid-19 and subsequent lockdown on the hospitality industry

With the pandemic's reach to every corner of the world, people are understandably concerned about the safety of themselves and their families. This is especially so for governments who have to worry about their ability to manage the pandemic within their borders and also use this moment to create more economic growth. In an economy like China, where economic growth has been stagnant for many years now, this will severely limit its ability to combat COVID-19. Thanks to our clients for your quick reaction. We are proud to see that our hospitality and leisure clients, being the first ones that experienced the extreme bad weather conditions, are moving quickly and remain focussed to understand and quantify the operational and financial impact for their business.