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Inflation and its meaning to the economy

Inflation is a macroeconomic indicator that is measured by year-on-year (y-o-y) price change for consumer goods and services in an economy. The calculation of inflation is simple but it has a wide range of impacts on the economy. Inflation is important because it affects all aspects of the economy, from the wages people get paid to the value of their homes, from business investments to consumer spending decisions. Since prices are only one part of overall economic activity, inflation is often seen as a secondary concern compared to unemployment and growth in GDP.

Personal credit - Consumer trends and Desires

Access to credit can help small businesses grow and expand their markets, or it can leave you strapped with unnecessary debt. Whether you’re looking for a loan to buy a needed piece of equipment or an installment plan for a new business, it’s important to ensure that the loan is risk-free and you don’t have to pay interest on the entire amount in order to prevent the growing of unproductive debt. Consumer credit is any financial product that allows users to borrow money, such as credit cards and mortgages. The Bureau of Economic Analysis’s consumer spending accounts for most of the nation’s GDP, and it also includes mortgage payments. The Consumer Credit Trends tool tracks originations for mortgages, credit cards, auto loans, and student loans. It also tracks inquiries for mortgages and credit cards to determine if trends are being sustained or changing. By tracking trends over time, this tool can help warn of potential problems in a given market.

Product Market Fit - What, When and How

Finding out if your startup has product-market fit — that is, if you have validated that there’s a market for your product and people will pay money for it — sounds like something you have to do later in the process, when your business is already well on its way. But finding out whether your startup has PMF is important because it means you can justify investing resources during the next stage of growth.

Is Display Marketing on Its Deathbed?

Internet security and online marketing.

Cyber security is a hot topic in digital marketing. It's essential for both business and personal use. It reduces risk, increases operational efficiency and helps organizations protect themselves against potential cyber attacks. It also provides better control over sensitive data and improves customer experience by preventing fraud and abuse. With so many reasons to implement cyber security into your online strategy, here are 8 important reasons why cyber security is so important for online marketers.

Research in-house for SME

As a SME owner, you know that information is power. However, gathering relevant and accurate data can be overwhelming, time-consuming and costly. That's where in-house research comes in – a cost-effective way to generate insights into your industry or target audience without breaking the bank. In this article, we'll explore the benefits of conducting research in-house, how to do it effectively and when it's time to consider outsourcing.