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Content Marketing 5.0: The Future of Digital Engagement

Top Strategies for Leveraging Q&A in Market Research

Purchase Intention: Color-emotion Associations

How Order Apps Are Transforming the Retail Industry

Can a business succeed without social media marketing?

Ins and Outs of Targeted Marketing With Paid Search Engine Ads

What Is PPC? Pay-per-Click (PPC) is an online advertising model that allows your organization to appear above organic search results. To use PPC, you'll create a PPC campaign and select the relevant keywords/phrases (or long-tail keywords) of interest to your business in order to direct traffic to your website. Once a visitor interacts with search ads appearing on a user's device, the impression is recorded by Google Analytics and used in their reports or data mining models.

The Impact of AI on Daily Life

Do you understand your employee?

Understanding your staff is a very important feature of a successful firm. It not only helps the team leaders to pull out the best performance from the hired workers, but also encourages the workforce to give out their best on any given project.

The difference of Gen Z and Gen Y in their thinking and personality

According to a survey, Gen Z (born after 2000) is a group that is more open-minded and creative in their thinking, but also has less sense of control over the work environment and has more difficulties in dealing with conflicts. Compared with Gen Y (born after 1980), Gen Z has more opportunities for growth and development. However, on some aspects such as working style there is still a gap between them and their peers because of frequent changes in working environment, which will affect their awareness of corporate culture and social pressure.