Start thinking about the brands you love most. Think Netflix (and Dove), Spotify, or Airbnb. You probably came up with a brand like these — they’re instantly recognizable, they have huge footprints, and they have a lot of brand equity.
Read more ...Marketing has its target groups and involves the use of various techniques and strategies that on a conscious or unconscious level affect the achievement of marketing goals. As modern society developed, so did marketing as its own, separate category. Although it is still a subcategory of business studies, not all schools offer the same quality marketing degrees – so here we will try to both list and separate schools that offer the best undergraduate or graduate marketing degrees in order to help you choose.
Read more ...As the world has locked down to combat the dreaded pandemic, it has done so in conjunction with a massive drop in consumer spending. In fact, over the past few months take up of common household goods have dropped by 22%. This is a particularly concerning finding as it suggests potential market penetration for brands aiming for high levels of growth. This year's global consumer sentiment index has been a rollercoaster: we saw one of the lowest levels ever recorded, while the second quarter of 2020 was actually the most optimistic period in history – and we’re expecting another downward shift in 2021. With that said, things are starting to look up for the rest of 2020 – here are all 5 consumer trends you need to know, to help you plan your marketing strategy for the rest of 2020 and beyond.
Read more ...Artificial intelligence is an exciting technological frontier for the coral reef remote sensing community, especially the emergence of machine learning algorithms for mapping and detecting features from aerial images of coral reef environments. Machine learning algorithms are finding uses in environmental remote sensing applications that are principally founded on three technological advances: The spatial resolution of remote sensing images has increased incrementally since Earth Observation images were first collected in the late 1960s. Greater detail and smaller features are now visible in coral reef environments. Notably, the widespread use of drone platforms for collecting images at low altitudes above coral reefs has made individual corals visible. What this means is that AI algorithms can detect changes to the health of an ecosystem or determine if an area is being damaged; on the other hand, these algorithms can also help identify areas that are overgrown by coral colonies with ease. The “big data revolution,” refers to the phenomenon of increased capture of earth observation images, which has delivered the information on which artificial intelligence relies to recognize environmental patterns and trends. Global repositories are now continuously updated to provide real-time satellite images, often freely downloadable, for observing coral reefs. A wealth of image-based information is now available for training and evaluating algorithms to interpret coral reefs from above Credit for the first use of a computer for numerical calculation in radiology goes to Dr. Edwin H. Northrop of the Mayo Clinic, who in 1951 showed that computed tomography (CT) scans could detect lung cancer at the early stages of the disease. Since then, this technique has become essential to diagnosis, enabling many people with a variety of cancers to have surgery tailored specifically to their cases.
Read more ...The product labels are sometimes something that people buy, but more often than not it is mostly the manufacturers of our products who have to use them.
Read more ...Facebook and Instagram are two of the most visited social media platforms by users whose age is between 14—18. It is a good platform to capture your market base and serve them with relevant products, which can be bought online. The key factor here is that both Facebook and Instagram allow you to create a Twitter-like experience in terms of content. For instance, people like to get their news from Facebook and this is why it has become very popular nowadays among teens and young adults. In this day and age, it’s almost impossible to ignore the power of social media. With Facebook still the top social media platform for total active users, why would you want to give up such a dominant position? If you’re not using Facebook for your business today, why not start? Once you start showing up on Facebook regularly, you’ll find that there are multiple ways in which it can be beneficial for your business. Facebook has more than 2 billion users, that is 1 in every 5 people on Earth. With billions of active users, it’s clear that both Facebook and Instagram are very powerful and offer many opportunities for businesses to grow their brands and engage consumers. Moreover, with both platforms having connections with each other and connecting with many users , the value of cross-promotion is very high.
Read more ...TV advertising can create an ROI between 300% and 500% for those who implement it into their strategy. Measuring the return on TV advertising investment involves more than just looking at an immediate increase in sales. The true power of TV advertising can offer an immense return for your business. Here are a few ways you can see the true power of TV advertising.
Read more ...Are you struggling to get ahead of your competitors in the market? Well, fear not as competitor analysis is here to help! By analyzing what your competitors are doing, you can gain valuable insights into their strategies and tactics. This will help you make better decisions for your own business and ultimately give you an edge over them. In this article, we’ll dive deep into how to do competitor analysis and provide examples of how successful companies have leveraged it to their advantage.
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