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PROPENSITY TO PURCHASE

One tool marketers can use to overcome that challenge and drive greater personalization and better business outcomes is propensity modelling (Propensity to Purchase).

What is the Pillar Content and How to Use it to Grow Sales

Examining the Effects of Product Descriptions, Reviews, and Ratings on Purchase Decision

Understanding the consumer buying decision process means that businesses understand the stages customers go through to be able to come to a final decision whether to buy a product or not. This means that businesses should focus on creating products and services that meet the specific needs of each stage of the buying process, as any one stage can affect how likely a customer will remain/return as a customer. Customer Psychology is the study of how people make decisions, the reasons they buy and why they buy what they do. By understanding the psychology behind your customer, you can help your business develop more effective sales strategies and marketing campaigns, as well as build a deeper understanding of their journey within your business.

Comparing the new market entry strategies: Uber vs Netflix.

Uber and Netflix are both successful new market entrants in their respective industry space.

Mobile Business Intelligence: Allocation of Mobile Workers for Competitive Information Gathering

Competitive advantage is declining in the market, and companies are faced with increasing pressure to make better decisions faster. In order to have a competitive advantage, BI needs to stay current. A company can gain an advantage if they use mobile business intelligence (BI) systems that allow for rapid updates to the information used. This will help them make better decisions faster. The past decade has seen mobile devices become even more omnipresent, with people now able to access information and communicate wherever they are. The speed and ease of this access is a factor driving the spread of internet-enabled mobile devices that in turn has lead to the creation of a new generation of decision support systems designed for fast paced business environments.