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What Makes Marketing Campaigns Targeting People with Wearables and Smartphones Unique

Will Artificial Intelligence Replace Humans at Job?

If you’re dreading the future, worry not — robots will take some jobs away from humans and there is actually a chance that AI will create new jobs. There are two sides to this coin: robots and AI will take some jobs away from humans — but they will also create new ones.Since 2000, robots and automation systems have slowly phased out many manufacturing jobs –1.7 million of them. On the flip side, it’s predicted that AI will create 97 million new jobs by 2025 Sean Chou believes that we all need to learn how to adapt comfortably with our new robotic overlords, but there are some who think otherwise. In an interview with the New York Times, he voiced his opinion that robots are stupid and can only be fed the same data over and over again, having no intelligence of their own. In blunt words, he says: "They’re dumb as s***." Robotic automation will eliminate many jobs in the near future, but it won’t be a job destroyer. In fact, it’s likely to lead to more self-employment and alternative work arrangements, which is one reason why the IBR study found that there’s no evidence that low-level workers — such as teachers, nurses and other professionals — will be affected at all by AI technology.

How to Forecast New Product Adoption Rates

One of the most important SaaS metrics is Product Adoption. It’s easy to overlook Product Adoption, but it’s one of the most important things we can track. Your product adoption rate combines satisfied customers together with new ones. It gives you a snapshot of your product’s overall health because it measures both customer growth and satisfaction. Wondering how to track your Product Adoption rate with numbers? We’ve got you covered. In this guide, we’ll take a deep dive into how to calculate and track your Product Adoption rate while also covering ways to improve your adoption stats.

Traditional Project Management and Agile Project Management Approaches Comparison

Traditional Project Management and Agile Project Management Approaches Comparison is a book that compares the two approaches.

What is Social Marketing Mix Strategy

Impact of Information Communication Technology in marketing

The use of Information Communication Technology (ICT) within marketing has swept the world.

Ensuring compliance with General Data Protection Regulation (GDPR)

The Importance of Product Packaging in Competitive Marketing Strategy

The role of packaging is to protect and store the products, as well as to attract customers attention. Marketing and sales strategies play a great role in product packaging design, because customers will like the product more if they design the packaging attractive and appealing. Therefore, we need to know what our customers want.

Manipulation tactics: how brands can get more customers

The customers are not willing to buy goods based on their benefits, then how could we make them? An effective way is psychological manipulation. Psychological manipulation of customers allows businesses to create certain feelings and emotions in the customer's mind so they can purchase goods more easily. Psychological manipulation tricks can also be used in marketing strategies to attract more attention to your product or service.