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Product Market Fit - What, When and How

Finding out if your startup has product-market fit — that is, if you have validated that there’s a market for your product and people will pay money for it — sounds like something you have to do later in the process, when your business is already well on its way. But finding out whether your startup has PMF is important because it means you can justify investing resources during the next stage of growth.

Remote Market Research: New Trends Post-Pandemic

The Best Use Cases for One-step vs Multi-step Content Marketing Campaigns

The Best Use Cases for One-step vs. Multi-step Content Marketing Campaigns

Benefits of Green Marketing

Green marketing is an effective way to get noticed, but more importantly, it’s a smart way to help customers and employees feel good about what you do.

How Artificial Intelligence Will Affect Social Media Monitoring

Technology is everywhere and our lives are becoming more connected to one another than ever. One of the most popular ways to stay connected is through social media. A quick Internet search reveals that every smartphone user uses at least one social media application (Instagram, Facebook, Twitter, Tumblr, LinkedIn, Snapchat). Technology continues to advance rapidly and with it comes an increase in the amount of time people spend online.

Research thinking vs Design thinking

Research thinking vs. Design thinking

CRM mobile application for sales team

Retail research methodology

Have you ever walked into a store and wondered why certain products are placed in specific aisles? Or maybe you've questioned why some retailers offer discounts at particular times of the year. Well, wonder no more, because that's where retail research comes into play! Retail research is the process of examining consumer behavior, market trends, and industry standards to help businesses make informed decisions. From surveys to focus groups and everything in between, there are several types of retail research methods available.

Mobile Business Intelligence Trends

BI technologies allow direct access to data and information. With the help of these technologies, a business can make better decisions upon analyzing big data. They are used widely in data-centered warehouses or data marts and can help to achieve various business outcomes by integrating big data analytics with traditional BI systems. Mobile BI is one of the effective ways to use the massive amount of data. Mobile BI helps businesses deploy data analysis methods to collect, analyze and segment data. It makes business intelligence accessible everywhere and at all times, thereby enabling organizations to make decisions based on analytics-driven insights. According to a report by Datameer, mobile applications will be the second-largest technology integrating Business Intelligence and Big Data. Also, Gartner reports that over 50% of Mobile BI users will depend on mobile devices for insight delivery. Companies such as SAS Business Analytics are already positioning themselves as “mobile-first” companies through a diverse range of services and offerings.