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STUDYING THE PURCHASE PROCESS AND MAKING A PURCHASE DECISION IN THE DIGITAL TECHNOLOGY AGE

Accompanying the tremendous growth of online shopping is the emergence of continuous buying behaviour or very random purchases without regard to the purpose of the use or other financial priorities. These behaviours have contributed significantly to the success of e-commerce platforms, but also led to a huge waste for the consumption of each individual and family. One way that could help curb this behaviour and avoid such waste is if can find a way to transform this behaviour into something more positive as well as useful, such as encouraging people to recognize their consumption patterns and make better decisions about consumption in order to minimize spending on unnecessary products and maximize the value obtained from their purchasers by directing them towards specific platforms according to their consumption patterns and needs.

5G and its benefit

5G technology is being focused on as the next generation of wireless communication standards, capable of providing super-fast speeds and more advanced capabilities. But what are its benefits? And what could be the biggest obstacles to widespread adoption?

Clouding technology and its potential growth

The Cloud is a new paradigm of enterprise computing. It is a way of sharing data and applications among multiple users located in different locations. Centralized equipment is replaced by smaller, cheaper, and more powerful servers which can be connected via the Internet. The benefits of this technology are obvious: Data are stored in multiple locations and updated automatically; applications are cost-effective, because they do not require extensive hardware investments; user training and maintenance operations are minimized; management is simplified as every user has his own account with authorized level access

What Role Will Artificial Intelligence Actually Play in Human Affairs in the Next Few Decades?

Digital life is augmenting human capacities and disrupting eons-old human activities. As a result of Code-driven systems, Code-driven systems have spread to more than half of the world’s inhabitants in ambient information and connectivity. As emerging AI continues to spread, will people be better off than they are today? Many experts, including Elon Musk and Bill Gates, predict that networked artificial intelligence will amplify human effectiveness without threatening human autonomy and capabilities. Proponents believe smart systems in communities, devices and businesses can save time, money and lives while offering opportunities for individuals to enjoy a more-customized future.

What Role Will Artificial Intelligence Actually Play in Human Affairs in the Next Few Decades?

IFM has installed their products in more than 110 warehouses across Canada, with plans to expand into the U.S. and Europe. Their software helps warehouse managers detect and prevent accidents by detecting violations of safe driving, truck management and cell phone use rules. The devices aren’t always a clear-eyed cop, but it’s an eye nonetheless. At the same time, Sridhar says that AI is building on existing strengths. What’s driving it is more and more data being generated as people interact with each other, and increasingly so in different ways. He points to sensors—like digital cameras and microphones—that are becoming less expensive and more powerful, as well as software that’s able to process images faster and better than ever before. Marc Gyongyosi and the small but growing crew of IFM/Onetrack.AI have one principle that rules them all: think simple. The words are written in simple font on a sheet of paper that’s stuck to a rear upstairs wall of their industrial two-story workspace, where they’ve been working out of since September 2018. What they’re doing here with artificial intelligence, however, isn’t simple at all.

Analyze the most effective techniques to produce leads.

Lead generation is the process of generating leads through various means.

The influence of advertising on the recession period.

Economists have been predicting that we are headed into a recession. Whether it's inflation of prices, deflation of assets, or stagflation in employment numbers, economists, businesses, and consumers alike are awakening to the fact that flags aplenty are waving markets across the globe into a recession-type event, with a few voices stating that we are currently in one. It’s only been a few years since the last recession and marketers may be in shock. This means they are likely unfamiliar with how to navigate the market, which is why we hope our freshly compiled guide will help them do just that.

Case Study of IBM’s B2B “Every Second Counts” Marketing Strategy

IBM (International Business Machines) is a global technology company that supplies hardware, software and cloud-based services. IBM was founded in 1911 and is headquartered in Armonk, NY (USA).

Case Study of Canva’s Design School Content Marketing Strategy

Founded in 2013 by Melanie Perkins, Canva is an Australian startup who allowed users to design for free with a huge graphic store, diverse styles and features, and extremely simple manipulation. As of early 2020, Canva has grown strongly with more than 20 million users from 190 countries using the free version of the application on the Website platform. Canva's blog has been in development since November 2014. Six months later in May 2018, we had recorded 2,457,779 visits, an average of 409,000 a month from the Content Marketing team. After this development effort from the Content Marketing team and a solid strategy for content marketing and social media marketing, Canva officially recorded for the first time in history the website reached 1 million visits in February 2016. So what did the Canva team do to double their website visit?