Years of overuse and abuse have done a number on its reputation. Despite this, the practice is still popular among some industries and within certain circles, but many other stakeholders believe that it should be completely banned altogether. While some clickbait websites make money by attracting simple visitors with a sensational headline, Facebook wants to protect its users from shady digital sites. In fact, the social media site has already taken action against several deceptive web pages after analyzing their true nature. We’ve all heard of clickbait. On the web, it can mean shortened, attention-grabbing headlines that are designed to get us to click through to a website—and leave our cursor hovering over the refresh button. This flashy design makes people feel like they were suckered in, which leaves them with an overwhelmingly negative impression of a site. The result is that fewer people visit legitimate news sites, which in turn reduces their credibility as a source of information.
Read more ...COVID-19 has sent shock waves through the world economy and triggered the largest global economic crisis in more than a century. Here, author Jonathan Woetzel provides a brief overview of the COVID-19 pandemic, with an emphasis on its impact on inequality. He argues that although recovery from the crisis will be as uneven as its initial economic impacts, emerging economies and economically disadvantaged groups need more time to recover their losses. The crisis has brought back the most serious economic dimensions of the 1970s: high unemployment and debt, sharp increases in inequality. And this time, we may not be able to sustain those levels of inequality. We need a new approach to long-term economic policy—one that reflects the scale and impact of this crisis on our economy and society, and one that takes into account its continuing impact.
Read more ...Research suggests that exposure to TV commercials can affect the way you behave. Even if your child doesn’t watch your favorite show, a commercial can be broadcast at any time of day and could entice him or her to buy a particular product. Studies have shown that children may express a desire to buy a product after one person in the commercial says they are considering making that purchase. Digital ads, whether they appear in games, on social media, or on apps, are increasingly targeting children when they play games, go on social media, use apps and in many other ways that children access the internet. These ads may harm children by leading to childhood obesity, hurt their self-image, and increase use of tobacco products, marijuana and alcohol. In this episode of Parents Helping Parents Podcast, we discuss what parents need to know in order to protect their children from these potentially harmful consequences of digital ads.
Read more ...Customer loyalty and customer satisfaction aren't the same thing, which means your business should be measuring both. But one should take precedence over the other -- and we'll teach you how to figure out which one. Customer satisfaction is a measurement of a customer's attitude toward a product, a service, or a brand. It's usually measured by a customer satisfaction survey on a numerical scale. Customer loyalty is a set of behaviors and attitudes that a customer exhibits that demonstrate loyalty to a product, service, or brand, such as repeat purchases or choosing the brand over a competitor.
Read more ...The COVID-19 pandemic has had a significant impact on the airline industry due to travel restrictions and a decimation in demand among travelers. In its initial days, airline companies struggled with rising operating costs, as well as global flight cancellations and delays catering to passengers who wanted to leave the country. The rising cost of fuel has put pressure on airlines, with more flights cancelled and fewer planes being flown. This has led to significant reductions in passenger numbers and revenues across the market. Airlines have laid off employees and actions taken by airlines have made them appear to be “greedy” or “unreasonable” by those that do not fly as often or may be unable to pay the amount of taxes levied by government agencies.
Read more ...Reputation is a powerful tool, and every brand that wants to remain relevant will develop a reputation. A brand reputation is an extremely fragile concept. As Warren Buffett said, “It takes 20 years to build a reputation and five minutes to ruin it.” We all make mistakes, and even some of the greatest and most popular brands have had their own share of disasters, with Volkswagen’s cheating on emission tests, as well as the Coca Cola’s MagiCan campaign are just two that come to mind. Despite suffering significant reputational setbacks, these companies managed to put things straight. Of course, this process can be more challenging for smaller brands but with a good strategy, it’s possible to fix your brand reputation.
Read more ...Leaders are responsible for building a positive corporate culture in the workplace. They should help reinforce the values that shape a company's culture while dividing responsibilities among everyone. This can create positive or negative effects on employees based on leadership style and implementation of leadership strategy. And in fact, whether that leadership is effective or ineffective, it will still have a great impact on the process of building corporate culture in the workplace. So how can leaders build a positive company culture for their organizations? Let's find the answer with MGE in the following article.
Read more ...Movies are a medium that offers the viewer an escape from their reality and to enter another fictional world. While films have a wide range of genres, it’s important to know what type of movie you’re watching. Not only will this make your viewing experience more enjoyable and easier to understand, but it can also help you determine if it’s worth watching or not if there are visuals included in the description that don’t match up with what you would expect based on the genre.
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