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Inflation and its meaning to the economy

Inflation is a macroeconomic indicator that is measured by year-on-year (y-o-y) price change for consumer goods and services in an economy. The calculation of inflation is simple but it has a wide range of impacts on the economy. Inflation is important because it affects all aspects of the economy, from the wages people get paid to the value of their homes, from business investments to consumer spending decisions. Since prices are only one part of overall economic activity, inflation is often seen as a secondary concern compared to unemployment and growth in GDP.

Consumer purchase decision and the influence of e-marketing.

Businesses, companies and brands are all about attracting consumers to buy their products, services and brands. So it makes sense that marketers would want to use what they know about customers to help them sell more products. Understanding the factors that influence a person’s purchasing decisions can help businesses make these big decisions based on solid information instead of emotional responses.

Technology Solutions

Importance of STP analysis for any business organization

For brands to stand apart from the noisy market, they need to understand who their customers are, how they make decisions and what motivates them. In today's sophisticated world of marketing, we need to segment our soon-to-be customers before we target them in an effective way. Read about how customer segmentation and STP Marketing can help you track your success as a business Gone are the days when businesses assumed that all their clients had uniform needs. With the average customer hopping across devices and channels to buy, today, the need to segment your customers is more than ever. While you can use email marketing to reach an unlimited list of people, individualized messaging and channels allow for targeted results.

Market research a complete must in today’s Business.

Market research has transformed from just collecting data about the customer and their requirements and priorities to providing insights on the is known as Market Research

Viral Marketing (viral advertising) strategy and its advantages

Viral Marketing is a marketing term that has been mentioned a lot in recent years. This form of marketing is widely applied on digital media, social networking sites, creating a great opportunity for those who are doing online business who want to bring their brand to reach many customers. By developing new strategies and tactics, you can use this method to inform people about your product or service, exposing your brand and making it more appealing to consumers. It was also a tool that was used by businesses that did not have any direct relationship with customers.

Excited Corporate Team Building Activities In Ho Chi Minh City

Ho Chi Minh is the business capital of Vietnam. It is no wonder that it is a famous corporate travel destination. If you are looking for ways to promote a sense of collaboration, these four team-building opportunities will give your team a break from the normal job setting.

Unethical Company Behavior Effect on Brand Attachment

Unethical behavior may not directly hurt your company's bottom line, but it can damage your reputation so severely that customers and potential employees will doubt the integrity of everything you do. Instead of letting these situations slide, treat them with the seriousness they deserve. A company that does not have an ethical policy in place is at risk for regulatory sanctions and bad press, which could have an immediate impact on income and sales.

Online marketing: Do customers prefer buying their products online?

Direct marketing is an effective way of reaching your target audience and it has been proven so. Many companies use direct marketing as a way of attracting their customers and keep them loyal to their business. You can also use direct marketing to promote your product or service by marketing directly to your customers.Businesses in Vietnam have been applying digital marketing to a wide range of prospects and customers. The chances are that many of them have not yet achieved the desired results, and they need help from professionals to make their work efficient, effective and effective.