Customer Satisfaction vs. Brand Loyalty: What to Focus on to Prevent Losing Customers

Customer Satisfaction vs. Brand Loyalty: What to Focus on to Prevent Losing Customers

Customer loyalty and customer satisfaction aren't the same thing, which means your business should be measuring both. But one should take precedence over the other -- and we'll teach you how to figure out which one. Customer satisfaction is a measurement of a customer's attitude toward a product, a service, or a brand. It's usually measured by a customer satisfaction survey on a numerical scale. Customer loyalty is a set of behaviors and attitudes that a customer exhibits that demonstrate loyalty to a product, service, or brand, such as repeat purchases or choosing the brand over a competitor.

The impact of Brexit on the UK’s financial institutions.

The impact of Brexit on the UK’s financial institutions.

In response to the UK’s withdrawal from the EU, BNEWS After almost two years in force, this post-Brexit agreement is directly or indirectly reducing investment and trade activities in the UK. The first impact has been seen on the removal of Free Movement of Persons with many employers planning to move workers from Europe. However, due to uncertainty around future trade agreements with other countries and stricter regulations, there are few actually being made.

The secret of increasing sales effectively

How to generate potential customers for businesses?

HAPPY NEW YEAR 2022

HAPPY NEW YEAR 2022

Online purchasing: a study of the product characteristics buyers look for

Online purchasing: a study of the product characteristics buyers look for

Another thing that makes the Web a popular choice among shoppers is the freedom to get their orders right away. Going through the process of buying something and waiting for it to arrive at their doorsteps can be extremely frustrating, especially if you are in a rush. This is why online shopping has become so much more prominent within our society. With online shopping, customers can browse products without having to find the time to physically search for them, or even look up the product from physical stores in real time.

When Will Artificial Intelligence Defeat Human Intelligence?

When Will Artificial Intelligence Defeat Human Intelligence?

Despite the popular belief that artificial intelligence will lead to the ‘end of humankind’, many experts believe that it is not an automatic consequence of artificial intelligence (AI). Artificial intelligence has been feared to be the end of humankind. But, experts have explained why this is not always true.We live at a truly unique period in human history: the rise of artificial intelligence (AI), and the potential for AI to take over our lives. However, despite the widespread (and relatively harmless) use of this technology in nearly every facet of our lives, some people still seem to believe that machines could one day wipe out humanity.

Black Friday as a sales driver- Is it effective?

Black Friday as a sales driver- Is it effective?

As we all know, Black Friday 2019 is passing rapidly, and it is just a few months away from us. With the globalized market like today, Black Friday was introduced into Vietnam as a matter of course, moreover, it was very warmly received from the majority of users in the market. So what is Black Friday? And how to implement an effective Black Friday Marketing strategy to increase sales during the Black Friday season? Mona Media will reveal it to you right in the article below!

Big Data Changing Healthcare Sector Globally

Extremely huge sets of healthcare data accumulated from a variety of sources are referred to as Big Data

Healthcare Personalisation

Healthcare Personalisation