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Consumer learning types

The best way to understand your customers and target them with the appropriate communication tactics is to have a good understanding of what makes them tick. When working with an outsourced marketing department (especially when they have a foreign element or are developing services for multinational companies), you will hear them talk a lot about communication tactics to influence – and the learning ability of the customer file you target for each product line.

The Relation Between Brand Personality and Identification With Brand Loyalty

The relationship between brand personality and brand loyalty according to Guo (2003) also discovered that brand personality has a significant influence on brand preference. Because brands have their own distinct personalities, consumers can treat brands like real people. In this case, consumers would expect people's words, attitudes, behaviors or thoughts to meet their personality traits (Aaker, 1996). Mengxia (2007) studied the influence of brand personality on consumer brand preference, sentiment, loyalty and purchase intention. Research results show that brand personality has a positive influence on brand choice, sentiment, loyalty and purchase intention. A brand personality should be defined as lasting and consistent. Besides, it should also be differentiated from different brands and meet the needs of consumers (Kumar et al., 2006). In addition, a study conducted by Kumar et al (2006) classified the relationship between brand personality and separately applied durable goods (cars), consumer goods (ice cream), and teeth) to explore the relationship between brand personality and brand loyalty.

Business Intelligence and Data Science

Recently, the field of Data is increasingly being interested by many young people and wants to pursue their career path. However, there are many small areas related to Data that can be confusing: Data Science vs. Business Intelligence. Generally speaking, in order to interpret the situation accurately, two aspects should be considered: similarity and differences between data science and business intelligence. Prior to this article, most people think that "data science" and "business intelligence" are completely different roles. However, if you carefully analyze these different positions, it turns out that this view is not absolutely accurate! For example, some products use the technology of artificial intelligence-based data mining for mining raw data; In addition to the raw data storage platform without processing requirements (storage), a typical processing platform can only manage a single kind of work release experience management system; Other cloud applications may have greater functionality or integration options such as real time processing or mobile interface capabilities But by its nature, compared to traditional methods such as statistical analysis mathematical model analysis on large amounts of historical data It should be noted that due to its high computational requirements This type of application has nothing to do with traditional business intelligence (BI) platforms available today

Benefit of Business Intelligence

Are you struggling to make sense of the large amounts of data your business collects? Do you find it difficult to make informed decisions because you lack access to timely and relevant information? If so, then Business Intelligence may be just what you need. In today's fast-paced business world, having the ability to quickly analyze data and gain insights into customer behavior can give businesses a competitive edge. Read on to learn more about what Business Intelligence is, how it can be used, and the benefits it offers for businesses looking to take their operations to the next level.

Why using technology can reduce wastage in the supply chain

Business Intelligence/ Business Analytics

Business intelligence (BI) and business analytics are often used interchangeably. While both fields are closely related and often depend on one another, there are key differences between them. Business intelligence refers to tools and strategies that help businesses access the data they need to run their day-to-day operations, such as predictive analytics, KPI dashboards, and data extraction tools. Business analytics focuses more on understanding the information that is available and how it can be used for decision making. This distinction allows businesses to determine when each tool may be best applied. Business intelligence and business analytics are two of the most important fields in business, but they’re often used interchangeably. Business intelligence focuses on collecting and analyzing data, while business analytics employs new computational technologies to generate predictive insights. This article offers an overview of each field, explains the differences between them, and explores how both can support decision-making processes and improve organizational performance.

Business Intelligence Support for Project Management

A Beginner’s guide to using an Online market survey tool

How to conduct online survey for beginners?

Nowadays, Online survey is an useful and popular tool which is chosen by many market researchers. Because of that, there are many websites that are created to serve those demands. A few common websites where you can conduct online survey we can list are Typeform, ZohoSurvey, SurveyPlanet and many more. These webs may require you a fee when using their service

Advantages and Disadvantages of Online survey

Survey is an necessary tool for many companies, agencies, organizations

Survey is an necessary tool for many companies, agencies, organizations, even stores with small business to collect information, ideas, to search for opinions, trends, hobbies,… from a group of people or a community. With the rise of internet, science and technology, online survey has became very popular. It is chosen by many market researchers to serve the demand of investigation and collecting information.