PRINCE is a highly structured project management methodology that has been used successfully for managing complex projects.
Read more ...There is widespread discussion regarding the impact of machines on employment. In some sense, the discussion mirrors a longstanding literature on the impact of the accumulation of capital equipment on employment; specifi cally, whether capital and labor are substitutes or complements. But the recent discussion is motivated by the integration of software with hardware and whether machines might also be involved in mental activities such as problem solving (similarly to how computers and software have played a role in such activities).
Read more ...Digital marketing is a digital form of marketing which can be conducted using the internet, social media platforms and mobile devices. Digital marketing encompasses a wide range of marketing methods and techniques but broadly speaking falls into two categories content marketing and social media marketing.
Read more ...The buyer decision-making process involves thinking, planning, selecting and purchasing a product or service. Throughout this process, your mind may be filled with countless questions about the best use of your money and how you’ll feel using this new product or service. Before handing over your credit card, you may even go back and forth through different stages before making an ultimate choice.
Read more ...Drive yourself crazy trying to cram too much info into your brain, to the point where you feel overwhelmed and unproductive. This is why the best advice for college students is to find a way to carve out dedicated time each day, or at least several times each week, for things that are absolutely essential or important. This prevents your brain from being overloaded with unnecessary information that doesn’t help you do better in school or work.
Read more ...If you are starting a new market, one of the first important factors is understanding local culture. There have been many marketing campaigns that failed due to misinterpreting the local culture, leaving heavy consequences for the brand. No matter how good your company's products are, if they don't clearly survey consumer behavior at the place of sale, it will be easy to cause a negative reaction. One of the biggest challenges that marketers face when they expand internationally is adding their own culture to a new country's culture. Although, on the surface, it may look like using the same successful campaigns in existing markets and applying them to other countries means that they are imposing their own culture on another country's culture.
Read more ...Agile project management is one of the most popular approaches to project management today. Agile project management has been of great use to many project managers because of its flexibility, evolutionary nature and adaptability to changing environments. Agile is a development methodology that encompasses flexible, incremental and iterative approaches to software development. It focuses on building minimum functionality and quality into each iteration and striving as much as possible to achieve continuous improvements in the process.
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