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Should All Online Shops Offer Consumer Anonymity? Why?

In today’s digital world, there is no longer a need to be anonymous. With increasing prominence of internet in our daily life and with the rapid development of technology, privacy has lost their importance. We have become so dependent on technological gadgets that we don't even think about the concept of privacy for any critical or personal information. There are some risks to e-commerce, but there are risks to in-store shopping as well. Driving to a brick-and-mortar store puts a driver at risk for an accident. Swiping a credit card during checkout places a shopper at risk for credit-card skimming. No matter the venue, there will always be risk. As the e-commerce world continues to gain momentum and evolve, shoppers should keep several key security suggestions in mind.

Agile Business Process Development: Why, How, and When

Agility, agility, agility! Whatever your role in the agile process and whatever you need to do, Agile Business Process Development provides everything you need from an agile process perspective.

Text analysis in Qualitative research

Why Won’t Artificial Intelligence Dominate the Future?

The idea of automation is scary, but it's a reality that will impact us all. Although there are still many industries and workflows that need humans, at the moment, more businesses are adopting artificial intelligence in their businesses because it can improve efficiency and revenue. The rise of AI will continue to increase as businesses use machine learning to develop new processes while decreasing costs and limitations. Many employees are afraid that machines will replace them, but experts say you should be aware of potential changes and make adjustments where you can. AI is already affecting our day-to-day lives in ways never before imagined. We are experiencing the rise of a cognitive revolution. It's shaping our cities, changing the way we work, and enhancing our experience at home. But AI also has limitations; it can't yet compete with a human being when it comes to perception, social intelligence and creativity.

Using loyalty programs as tools of marketing

CUSTOMER PERSONAS – The Key Factor in Decision making

When advertisers form the idea of a marketing campaign, there are important factors that if you can't figure it out from the beginning, it will be difficult to effectively implement the campaign. One of these factors is building a "Customer Personas”

Telemarketing- Evaluate the concept

Lead generation from Facebook versus lead generation from Instagram- A comparative analysis.

If you are doing business on Instagram, then you are not just selling products or content to a certain target market. You also need to conduct regularly how to find customers on instagram to expand your customer file. Do you often post sales on facebook without any interaction? There are many reasons, it may be because people on your friends list are not interested in your product, or for some other reason, but I would definitely try to get their attention and make them aware of what you're doing. Your product is nessesary for solving a problem. To solve this problem, you need to find and connect people who are interested in your product. In a simple and understandable way, you need to find potential customers and make friends with them. Advertising is the way that people have of getting into the business of selling. Advertising is not a guarantee that you will make a sale, it’s just another way to reach as many people as possible in order to make more sales. Advertisers spend money running ads to get their message across, but this does not necessarily guarantee you will make a sale. If there are no sales, then the money spent on advertising disappears and you have wasted it.

Mobile CRM ‘A Revolution in Sales’

The business industry has switched to an era where operations, approaches, and profits are getting doubled day by day