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What is cost and cost benefit analysis

A cost-benefit analysis is a systematic process used to analyze which decisions to make and which to forgo. Treating a potential benefit or loss as a dollar value, the analyst then subtracts the total costs associated with taking that action. The resulting figure is called a net benefit; if it's positive, then investing in the project is worthwhile; if it's negative, then it isn't. Some analyzers also build models to assign dollar values on intangible items, such as goods and services, health care benefits and risks, and so forth.

Top universities teaching Market Research in the world

Marketing has its target groups and involves the use of various techniques and strategies that on a conscious or unconscious level affect the achievement of marketing goals. As modern society developed, so did marketing as its own, separate category. Although it is still a subcategory of business studies, not all schools offer the same quality marketing degrees – so here we will try to both list and separate schools that offer the best undergraduate or graduate marketing degrees in order to help you choose.

What is e-CRM and its use in marketing

Work is a fundamental activity and crucial to culture of any organization. It helps to improve efficiency, productivity and competitiveness of an organization. This course will explain the role of work in business and how it relates to competitive advantage E-CRM software is a customer care and management application that was born, effectively serving business operations. E-CRM software has a number of features such as customer service management, customer communication and sales leads generation etc. E-CRM software can do more than just managing customers; it also helps to track customer activities and collect data to be used in other applications, like marketing automation. Magenest is specialized in developing website, E-Services and CRM Software.

SDLC Models Explained: Agile, Waterfall, Iterative, Spiral

Project management is a very important task in software development. It has to be done in a way that will prevent delays and maintain the quality of products and services. There are so many different SDLC models in software engineering, and choosing the best one for your project is half the battle on the way to creating a successful product. People have already developed frameworks for efficient project management called software development methodologies. In this article, we’ll look at the most common ones, see what steps they include, and discuss how to choose the most suitable option according to the requirements.

Upsell and Cross-sell with Loyalty Program

Loyalty programs are used to reward customer behavior and increase customer engagement.

Loyalty programs are used to reward customer behavior and increase customer engagement. Any customer who has purchased a product once can be considered a loyal customer - those that return for more. Companies who can keep customers loyal are those who use loyalty programs effectively. Loyalty programs can be an effective means of driving customer loyalty and retention, which helps an organization generate revenue, increase referrals and achieve overall growth. These programs typically require less overhead than acquiring new customers and tend to help organizations avoid additional marketing costs in the long-term. Loyalty programs are especially helpful for existing clients, who continue to source products or services from their favorite businesses even after they've made a purchase.

Overview of the automotive market in Vietnam

Vietnam, a country known for its breathtaking natural landscapes and rich culture, has been rapidly developing in recent years. One of the industries that have seen significant growth is the automotive market. With an increasing middle class, rising purchasing power, and favorable government policies, Vietnam's automotive industry has become a hotspot for automakers around the world.