BI technologies allow direct access to data and information. With the help of these technologies, a business can make better decisions upon analyzing big data. They are used widely in data-centered warehouses or data marts and can help to achieve various business outcomes by integrating big data analytics with traditional BI systems. Mobile BI is one of the effective ways to use the massive amount of data. Mobile BI helps businesses deploy data analysis methods to collect, analyze and segment data. It makes business intelligence accessible everywhere and at all times, thereby enabling organizations to make decisions based on analytics-driven insights. According to a report by Datameer, mobile applications will be the second-largest technology integrating Business Intelligence and Big Data. Also, Gartner reports that over 50% of Mobile BI users will depend on mobile devices for insight delivery. Companies such as SAS Business Analytics are already positioning themselves as “mobile-first” companies through a diverse range of services and offerings.
Read more ...Have you ever walked into a store and wondered why certain products are placed in specific aisles? Or maybe you've questioned why some retailers offer discounts at particular times of the year. Well, wonder no more, because that's where retail research comes into play! Retail research is the process of examining consumer behavior, market trends, and industry standards to help businesses make informed decisions. From surveys to focus groups and everything in between, there are several types of retail research methods available.
Read more ...Are you tired of running marketing campaigns without seeing any real results? One reason could be that your marketing objectives are not clearly defined. Setting clear and specific objectives is essential to the success of any marketing campaign. But how do you go about defining these objectives? In this article, we will guide you through the process of setting effective marketing objectives that will help you achieve your business goals.
Read more ...Language barriers can be one of the most common issues when it comes to marketing. It is a problem that agencies and brands need to deal with, so you can't dismiss it as a minor issue. However, there are some things you can do to make sure that your campaigns are effective and reach the people you want to target.
Read more ...Cyber security is a hot topic in digital marketing. It's essential for both business and personal use. It reduces risk, increases operational efficiency and helps organizations protect themselves against potential cyber attacks. It also provides better control over sensitive data and improves customer experience by preventing fraud and abuse. With so many reasons to implement cyber security into your online strategy, here are 8 important reasons why cyber security is so important for online marketers.
Read more ...Coca-Cola is one of the most recognized brands in the world, but this popularity is largely due to the way its consumers interact with it.
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