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PR launching campaign

Public relations is a powerful way to connect with your audience and creating the ideal campaign and implementing it properly, has never been more important.

Impact of Covid-19 and subsequent lockdown on the aviation industry

The COVID-19 pandemic has had a significant impact on the airline industry due to travel restrictions and a decimation in demand among travelers. In its initial days, airline companies struggled with rising operating costs, as well as global flight cancellations and delays catering to passengers who wanted to leave the country. The rising cost of fuel has put pressure on airlines, with more flights cancelled and fewer planes being flown. This has led to significant reductions in passenger numbers and revenues across the market. Airlines have laid off employees and actions taken by airlines have made them appear to be “greedy” or “unreasonable” by those that do not fly as often or may be unable to pay the amount of taxes levied by government agencies.

The waste treatment market is lacking many application technologies

Waste pollution is becoming increasingly serious with environmental disasters such as the Super-B arc and London's Great Smog. It was a time in history when people didn't have good knowledge in waste disposal. Today, most of us treat our garbage and recyclable materials in an eco-friendly way, but nothing can be perfect. There are still many other ways that waste can pollute the environment which require proper treatment before they can be disposed of properly.

Benefits and drawbacks of SEO (Search Engine Optimization) and digital marketing

SEO is the art of optimizing websites for a higher ranking in search engines.

Which Bitcoin platform is reliable today?

Bitcoin is a cryptocurrency, just like Litecoin or Ether, but with many unique properties that make it much more attractive to some people than others. Each bitcoin is created (or mined) using an encrypted code, which is a string of numbers and letters. The same equation used to create the code can “unlock” it (like a virtual key). Unlike traditional currencies, Bitcoin has no government or central bank behind it. Instead, users secure their money’s value by agreeing on its use through a network of computers called nodes. Once created, the first BTC was sent from Satoshi Nakamoto (guru of Bitcoin) to Hal Finney in 2009 for the equivalent of about $5 USD!

Dazzling colors in Diwali light festival

Data Science applicable for E-commerce

In today's digital age, eCommerce has become a significant part of our lives. Whether it's ordering groceries or buying clothes online, we all rely on eCommerce to fulfill our needs. However, have you ever wondered how these businesses manage to predict your preferences and recommend products? The answer lies in the power of data science! Yes, you read that right- Data Science is applicable for eCommerce too! In this article, we'll explore what data science is and how it can be used to benefit eCommerce businesses. So buckle up and let's dive into the world of data-driven decision-making in eCommerce!

The Most Efficient Marketing Strategies to Repair Bad Reputation

Reputation is a powerful tool, and every brand that wants to remain relevant will develop a reputation. A brand reputation is an extremely fragile concept. As Warren Buffett said, “It takes 20 years to build a reputation and five minutes to ruin it.” We all make mistakes, and even some of the greatest and most popular brands have had their own share of disasters, with Volkswagen’s cheating on emission tests, as well as the Coca Cola’s MagiCan campaign are just two that come to mind. Despite suffering significant reputational setbacks, these companies managed to put things straight. Of course, this process can be more challenging for smaller brands but with a good strategy, it’s possible to fix your brand reputation.

What are the main factors that determine customer satisfaction in young adults

Good quality is always the top priority in business. Even a few percentage points difference in performance can make all the difference in a business. So how do you gauge and measure customer satisfaction while ensuring that the quality of your products, services and processes are up to scratch? We have created this article to provide a comprehensive perspective on this matter so that you can follow suit and build your business with higher standards.