Have you heard of the term "brand funnel" but not sure what it means or how it could benefit your business? You're in luck! In this blog post, we'll be diving into the world of brand funnels - what they are, why they're important, and how to create one for your own brand. Plus, we'll take a look at Coca Cola's successful implementation of their brand funnel.
Read more ...It is worth noting that EMDEs face a particularly difficult economic environment, as they are confronted with an upswing in structural changes, which have resulted in significant structural unemployment and a deterioration of energy security. The relatively weak economic growth outlook, particularly for emerging and developing economies (EMDE), provides an important backdrop for the financial challenges that some of them currently face.
Read more ...The hospitality industry is evolving at an unprecedented pace, thanks to Industry 4.0 – the fourth industrial revolution that has introduced a new era of automation, digitalization and data exchange. From personalized guest experiences to optimized operations, Industry 4.0 is transforming the way hotels and restaurants do business. In this article, we'll explore what Industry 4.0 means for the hospitality sector and how businesses can leverage its benefits while navigating its challenges. So sit back, grab a cup of coffee (or your preferred beverage) and let's dive into the exciting world of Industry 4.0 in hospitality!
Read more ...The Net Promoter Score (NPS), a simple yet effective tool that has taken the business world by storm. NPS measures how likely customers are to recommend your product or service, providing valuable insights into their overall satisfaction. But it's not just about the score – NPS can be used to drive improvements and growth for your business. In this article, we'll dive into what NPS is, how it's used, its benefits, plus tips on calculating and improving your score. Get ready to take your customer experience game to the next level with NPS!
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