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A study of how customer loyalty is affected by brand image

A brand is a powerful thing. You can use it to build your business, grow your sales, and attract new prospects. However, no matter how well you design your brand, if it doesn’t support what you do every day, then it’s not going to work. That’s why so many business owners overlook the importance of building their brand on an ongoing basis. Building your brand as a business is crucial to your success, but it isn’t just about coming across as friendly or socially conscious so that you can convince prospects to buy from you. Quite the contrary: The process requires a more thoughtful approach and should include a deeper value system that drives all company decisions.

Natural Intelligence Applications for Business Intelligence in Online and Catalog Retailing Firms

In the e-commerce arena, we see a wave of new business intelligence (BI) applications and customer relationship management (CRM) applications over the past decades. These systems have become very important in today’s business environment. Indeed, they have allowed companies to gather data and analyse it to improve their business operations. The rapid proliferation of these solutions has proved challenging for some companies as they struggle with handling novice users who are unfamiliar with the technology and its different applications. In this paper, we present a model of natural intelligence that can be used by businesses to help explain how good usage of these new technologies can lead to more efficient decision making at scale.

HRM and the importance of motivation- Discuss the most motivating factors for future leaders.

Motivating employees can be a very difficult task, especially in a fast paced and challenging work environment. Effective employee motivation is key to organizational success, so how can you motivate your employees? This article will give you some additional ideas on how to do this based on real life situations.

Evaluate the importance of organizational support programs to improve employee behavior and performance outcome.

The talent pool is your number-one asset. Hiring the best talent is just the tip of the iceberg; keeping them performing at their best plays an even larger role in your company’s long-term success, as it's often hard to find the right type of job candidate who can fit seamlessly into your organization. After all, these people are the backbone of your business. Here, we'll explore some of the best strategies that can help bring your employees' performance to a higher level and keep your company on top of the game

Brand promotion and the use of celebrities- Discuss its impact on the ROI.

Today’s scenario is all about digitalized marketing and the brands that take forward celebrity faces not only target the children but the adults as well as their focus is directed towards the population mix. We will be looking forward for FMCG products for conducting a research and we have particularly targeted consumer behavior and different marketing skills being adopted by the companies to promote their product in the digitalized market. In the FMCG sector we have particularly taken chocolate as a product. Celebrity endorsements have become a very important marketing tool in the industry of chocolate brands. It’s not only a way to reach out to more consumers but also helps in creating awareness about the brand and hence, increase their sales. With the changing trends, companies have been adopting new strategies by hiring celebrities in order to strengthen their image and make their product more appealing to the masses.

Logistic management and its inherent risks- Identify the strategies to reduce it.

The ability to manage your own financial risk is one of the most important aspects of running a business. Proper financial risk management can help minimize financial losses, optimize profits, ensure smooth day-to-day operations and avoid reputational damage.\A comprehensive risk management plan can help anticipate future problems such as late payments or defaults, along with the ups and downs that are common in a business cycle. It helps a business to: Identify risks that require early action or response; Assess risk levels relative to exposure; Determine what action must be taken if a problem occurs; Prevent problems from occurring; and Plan for contingencies. SME does not need to follow large corporations to set up a risk management department or devote most of its resources to this task. However, Risk management activities will increase proportionately with a company's size. For small businesses, risk can be managed simply by minimizing losses from internal theft, fraud, and business relationship disputes.

Will Artificial Intelligence Replace Computational Economists Any Time Soon?

As firms invest heavily in AI and other technologies to help train data scientists, some economists worry they will find themselves redundant. But a counter-argument is that even though AI can automate some duties of economists, the information set on which the AI models are trained – mainly based on decades of economic thinking and policymaking – has been developed by human economists, and AI cannot substitute for that. Regardless of the reinforcement learning models, -unsupervised or using Reinforcement Learning (RL) algorithms – that can boundlessly search, iterate and artificially test the possible relations among the infinite set of variables (economic and noneconomic) – beyond the theories developed in the literature – can detect new relations or optimal policies. This will lead to the formation of a complete set of AI-developed theories, or a significant revision in the “old pre-AI economics”. The question is, what will happen after that, when the community of ai economists replaces human economists? And how or whether it can be shaped?

Business sales and marketing research- How it relates to one another?

Business sales and marketing research is the practice of marketing and selling corporate products and services.

Consumer purchase decision and the influence of e-marketing- Discuss the case study of India.

A million-dollar question: "Is online shopping really so appealing to consumers in India that they will continue to do so even when the promotions are gone?". In terms of internet traffic, India is the largest e-commerce market with 150 million visitors per month, followed by China with 124 million visitors per month. With a growing middle class and the growing popularity of online shopping, it is predicted that Asia will surpass North America and Europe as the largest e-commerce market in 2019. To understand the needs of an industry, you need to deeply understand its market. According to some reports, India is the second largest market in the world with $90 billion annual turnover in the offline retail sector compared to $79 billion in the global e-commerce industry. However, even though the Indian ecommerce market is growing rapidly and there are nearly 100 million users on mobile phones across India, it only accounts for 5 percent of total retail industry sales.