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Effective use of Snapchat and WhatsApp in marketing and promotion

Snapchat and WhatsApp are the leader in consumer messaging, with more than 1 billion monthly active users. It’s time to get down with the kids and take a closer look at what millennials are doing on these platforms. The younger generation is not just texting each other anymore; they’re using digital platforms like Snapchat and WhatsApp to communicate with their friends, build relationships and share ideas. Social media is the new frontier for consumers. It's where they go to find out more about your business and what you do. Social media websites and platforms need to be up to scratch for Google to take your business seriously in the search ranks and for customers to keep your brand top of mind. There are lots of great methods of seriously effective but super low-cost advertising that you should be taking advantage of but Snapchat, WhatsApp & YouTube are high up there with the best of them.

How to increase competitive bidding?

Case study of Nike- Evaluate the role of CSR.

Nike is one of the popular known brands who manufacture sports and clothing. It manufactures shoes through subcontractors, most of which are located in Asian countries that have large non-employed population and low cost workers. Nike had been steadfast in their commitment to make CSR a priority. The company’s determination was triggered by a steady stream of bad press regarding the environment, labor and other social issues around the world. In 2005 this attitude shifted when Nike began disclosing their CSR activities after a couple of years of silence due to legal concerns. After several audits Nike reported that a large percentage of their overseas factories have their employees working in terrible environments for low pay and in unsanitary health conditions. With Nike planning to reshape the way customers, supplies, investors and regulators see the company. They are changing it from a closed system and making it more open so that suppliers and customers can relate to Nike. One of Nike’s problems is that its leadership and management style has become “leaders beyond borders” meaning leaders reach out to more than just their professional role to engage people on shared goals. By doing this smaller trade flows between some countries will be lost as they strive to meet this goal.

Analyzing the strategies used in marketing baby and maternity products

Application of technology in modern marketing.

The application of technology in modern marketing can do many things.

Analysis of Modern Consumer Behavior: Is it Rational or Irrational?

Understanding consumer behavior is important for marketers because it can help them understand what influences a consumer’s buying decision. Knowing what drives your prospects to choose one product over another can create better sales strategies for your business. The Covid-19 pandemic has impacted consumer behavior and caused changes in shopping habits. Consumers are increasingly shopping online, because it's more convenient than physically visiting a store. This happened at the same time consumers were trying to save money during the recession.

Personal credit - Consumer trends and Desires

Access to credit can help small businesses grow and expand their markets, or it can leave you strapped with unnecessary debt. Whether you’re looking for a loan to buy a needed piece of equipment or an installment plan for a new business, it’s important to ensure that the loan is risk-free and you don’t have to pay interest on the entire amount in order to prevent the growing of unproductive debt. Consumer credit is any financial product that allows users to borrow money, such as credit cards and mortgages. The Bureau of Economic Analysis’s consumer spending accounts for most of the nation’s GDP, and it also includes mortgage payments. The Consumer Credit Trends tool tracks originations for mortgages, credit cards, auto loans, and student loans. It also tracks inquiries for mortgages and credit cards to determine if trends are being sustained or changing. By tracking trends over time, this tool can help warn of potential problems in a given market.

Senior employee resigned is a big concern for any organisation

Did you know that, the Millennial generation and younger (born in 1982 or after), are called “job-hoppers”. More specifically, they are tend to quit/change jobs way more often than past generations did and that they are typically always on the look out for themselves and their next career step rather than staying loyal to one company.

5 BENEFITS OF EMPLOYEE SATISFACTION IN THE WORKPLACE