When your website only posts articles found anywhere, you need to rethink your content marketing strategy. Many companies are turning to new forms of content, like infographics and videos, that can help build engagement with specific audiences.
Read more ...Creating a successful content marketing strategy starts with understanding how customers are responding to content when they are looking for information. It involves using types of content that best resonate with your audience at key points in the customer journey.\When you need to create many different pieces, like social posts, video, long-form, short-form, and advertising copy, you can adapt your strategy to meet your goals. Each social platform has a different design and tone, so it’s important to do the research before creating anything specific.
Read more ...Cost containment is the practice of ensuring that expenses do not exceed revenue. By monitoring expenses and reducing them in a controlled manner, companies can reduce their risk and ensure profitability.
Read more ...With an ever increasing volume of available information, how can one keep up and make use of it? And with so many tools, how can one differentiate between them? The Isseo team of developers has combined innovation with practicality to provide an all new way for you to find the right resources. We designed a highly sophisticated system that allows users to relocate your data in the cloud, while still allowing easy access via a mobile connection or directly from your desktop computer. Information simply has to be accessible – gathering, managing and utilizing information is an inevitable part of running any modern business. If you can’t get it, you can’t manage it, and if you can’t manage it, how do you effectively communicate your message? Two industries we serve with information management: Business Intelligence (BI) and Knowledge Management (KM). BI provides the tools and techniques to gain insight from data and information, especially those stored in various structures such as databases and retrieved on different platforms. KM is about creating, keeping, sharing and applying knowledge through business processes.
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