Why do businesses need to develop a content marketing strategy?

Why do businesses need to develop a content marketing strategy?

Content marketing is an essential piece of your company's success strategy. As one of the most effective methods of growing audience engagement, developing your brand presence, and driving sales, content marketing is a mission-critical growth method for most businesses.

Cyber security and consumer concern

Cyber security and consumer concern

Using black Friday to drive sales: Is it effective?

Using black Friday to drive sales: Is it effective?

How do clients perceive businesses that advertise on Facebook?

How do clients perceive businesses that advertise on Facebook?

Benefit of Net Promoter Score (NPS)

Benefit of NPS

Global marketing: How do companies incorporate standardization?

Global marketing: How do companies incorporate standardization?

Consumer learning types

Consumer learning types

The best way to understand your customers and target them with the appropriate communication tactics is to have a good understanding of what makes them tick. When working with an outsourced marketing department (especially when they have a foreign element or are developing services for multinational companies), you will hear them talk a lot about communication tactics to influence – and the learning ability of the customer file you target for each product line.

Is radio a good method of advertising today?

Is radio a good method of advertising today?

Types of technology applied in the health care industry are currently being applied

Types of technology applied in the health care industry are currently being applied

Technology and medicine go hand in hand, thanks to steady advances in pharmaceuticals, as well as the medical field. The progression of new technology is an exciting time for those who are on the cutting edge of this growing industry. From modern doctor's offices to home technology and more, here are the top 10 new medical technologies we can expect in 2022.