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Is Corporate Social Responsibility a Marketing Strategy?

The public today not only evaluates a good brand by its annual cash value, but also by its impact and responsibility on society as a whole. By incorporating these new paradigms into the brand portfolio, Unilever has been able to develop brands that create significant value for society through their relationships with employees, entrepreneurs and consumers. In recent years, the term CSR (Corporate Social Responsibility) has become increasingly popular. The public has become more concerned about companies and the environment, in particular because businesses are discharging untreated waste into rivers and mangroves. Cases like this have made the public even more concerned about the issue: corporate responsibility for sustainable development of the community.

Big Data Mining and Business Intelligence Trends

Since the turn of the century, a plethora of technological advances have helped to position businesses and IT users in entirely new ways. Cloud technology and mobile applications have brought together business professionals, who can now access their files, contacts, and other company information on their very own devices. This has fundamentally changed how they communicate with each other as well as how they interact with their clients via mobile devices. Big data mining is one of the most rapidly growing technologies in this sphere. It employs collective data mining or extraction techniques that perform on huge volumes of data. One of the most rapidly growing technologies in this sphere is business intelligence, and associated concepts such as big data and data mining.

Why Work-Life Balance Doesn’t Work?

Customer buying behavior and the sensory marketing role.

Consumers' emotions drive them to buy things they need, but also things they want. The way to influence this emotional state is through the five senses: sight, sound, feel, smell, and taste. You can design products that are visually appealing and give consumers a sense of the product from just looking at it. This can have a profound impact on whether or not a consumer wants to buy your product or service. Sensory marketing is an advertising method based on the purpose of engaging one or more of the five human senses including sight, hearing, smell, taste and touch. to create an emotional connection between consumers and products, services or brands. Although it has been applied in practice for a long time, it was not until the early 1940s, when marketers discovered how what people see affects advertising, research studies Formal studies of a more formal and scholarly nature are being conducted. The knowledge Cam shares below is just like a drop of salt compared to the works that humanity has built.

The Imperative Need for Regulation in Artificial Intelligence

How Did Behaviorism Affect Research on the Mind?

Have you ever wondered how our current understanding of the mind came to be? How did we go from analyzing thoughts and feelings to studying observable behaviors instead? The answer lies in the rise of behaviorism, a psychological approach that dominated research on the mind for much of the 20th century. In this article, we'll explore what behaviorism is, its applications, criticisms, and most importantly - how it affected research on the mind. Join us as we delve deep into this fascinating topic!

Customer Data Analysis Model Using Business Intelligence Tools in Telecommunication Companies

Business intelligence software is the most important technology in the telecommunications industry. It can help you gain deep insights into your customer, find new opportunities and make cost-saving business decisions. Business intelligence software improves overall decision-making capability by integrating data from multiple sources. It helps organizations establish precise marketing plans, understand customer behavior and develop new products by providing deep analytics for customers and stakeholders.

Cost of talent acquisition vs. talent retention: Which is higher?

The competent era of Globalization has led to another challenge for HR managers. The challenge which anticipates the future of the companies is Overcoming Employee Turnover.

Digital transformation barriers which prevent the growth of businesses