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How to attract talent for business

The ability to attract talent is essential for business success. Many companies focus on the salary their employees receive and overlook other resources such as benefits, training and career growth opportunities. Workers are one of the most valuable assets for any company because they add value above and beyond their salaries. Therefore, developing a strong human capital management strategy can help businesses attract and retain talented workers

The Factors of Purchase Intention

Research in-house for SME

As a SME owner, you know that information is power. However, gathering relevant and accurate data can be overwhelming, time-consuming and costly. That's where in-house research comes in – a cost-effective way to generate insights into your industry or target audience without breaking the bank. In this article, we'll explore the benefits of conducting research in-house, how to do it effectively and when it's time to consider outsourcing.

Relevance of leadership in a marketing team

Examining the Effects of Product Descriptions, Reviews, and Ratings on Purchase Decision

Understanding the consumer buying decision process means that businesses understand the stages customers go through to be able to come to a final decision whether to buy a product or not. This means that businesses should focus on creating products and services that meet the specific needs of each stage of the buying process, as any one stage can affect how likely a customer will remain/return as a customer. Customer Psychology is the study of how people make decisions, the reasons they buy and why they buy what they do. By understanding the psychology behind your customer, you can help your business develop more effective sales strategies and marketing campaigns, as well as build a deeper understanding of their journey within your business.

Top Strategies for Leveraging Q&A in Market Research

Acquistion new customers vs Retent existing customer, which one is more challenge

In the world of business, one of the biggest challenges is attracting and retaining customers. With so much competition in every industry, it's crucial for companies to have a solid customer base that generates revenue. But what's more challenging - acquiring new customers or keeping existing ones? In this article, we'll explore both sides of the coin and analyze why one may be more difficult than the other. So buckle up and get ready to dive into the exciting world of customer acquisition and retention!

Analyze the functions of mobile marketing.

With the trend of using mobile phones as popular today, Mobile Marketing is a very interesting form of marketing. It is gradually becoming an important trend and chosen by businesses to promote their products and services. So what is Mobile Marketing? Let's find out with Vietnix in the article below.

Social Media Marketing: Advantages and Challenges

Social media marketing is a marketing strategy that uses social media to build brand awareness and generate leads, customers, or other desired outcomes. Social media allows companies to create and share content quickly, which is often done in collaboration with other companies, brands, or non-profit organizations. This helps increase trust and credibility between the brand and its target audience who are often more receptive to messages because the information comes from friends.