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Why need data analytics?

Is radio a good method of advertising today?

Repurposing Marketing Content for Startups

Technology application in modern marketing.

We live in a digital age, where technology is changing the way we think about our world.

Harmful impacts of advertising on children.

Research suggests that exposure to TV commercials can affect the way you behave. Even if your child doesn’t watch your favorite show, a commercial can be broadcast at any time of day and could entice him or her to buy a particular product. Studies have shown that children may express a desire to buy a product after one person in the commercial says they are considering making that purchase. Digital ads, whether they appear in games, on social media, or on apps, are increasingly targeting children when they play games, go on social media, use apps and in many other ways that children access the internet. These ads may harm children by leading to childhood obesity, hurt their self-image, and increase use of tobacco products, marijuana and alcohol. In this episode of Parents Helping Parents Podcast, we discuss what parents need to know in order to protect their children from these potentially harmful consequences of digital ads.

How do ads influence consumer behavior?

Ads have a huge influence on consumer behavior, with ads having the ability to manipulate people into buying products that they might not necessarily need.

Online marketing and internet security

Cyber security is a hot topic in digital marketing. It's essential for both business and personal use. It reduces risk, increases operational efficiency and helps organizations protect themselves against potential cyber attacks. It also provides better control over sensitive data and improves customer experience by preventing fraud and abuse. With so many reasons to implement cyber security into your online strategy, here are 8 important reasons why cyber security is so important for online marketers.

Use of humor in advertising

Price & Product Optimizer (PPO)

GPC helps you in reaching the market by defining the price that customers are willing to pay for your brand, product or service. We gauges the effect to different price points for you take an informed decision about your product launch & re-launch in the market. Test the different promotions & pricing strategy that can support your business objectives using our state of art planning tools that involve statistical modeling and analysis.