Can a business succeed without social media marketing?

Can a business succeed without social media marketing?

5 Mistakes Businesses Often Make When Conducting Market Research on Their Own

5 Mistakes Businesses Often Make When Conducting Market Research on Their Own

Setting the right price for your product/ service

Whether you're a small business owner, an entrepreneur, or a marketer, understanding how to set the right price for your products or services is crucial for success.

Pricing can make or break a business, as it directly impacts profitability and customer perception. But fear not! In this blog post, we will guide you through the intricacies of pricing and provide valuable insights on how to develop an effective pricing strategy. We'll delve into factors to consider before setting a price, different pricing strategies available to you, conducting market research and analysis, calculating costs and profit margins, adjusting prices over time, and even share some tips for mastering the art of effective pricing. Here's your chance to dive into the fascinating world of pricing strategy. Let's discover how to maximize profits while satisfying your customers!

In-store branding and brand salience

In-store branding and brand salience

Harmful impacts of advertising on children.

Harmful impacts of advertising on children.

Research suggests that exposure to TV commercials can affect the way you behave. Even if your child doesn’t watch your favorite show, a commercial can be broadcast at any time of day and could entice him or her to buy a particular product. Studies have shown that children may express a desire to buy a product after one person in the commercial says they are considering making that purchase. Digital ads, whether they appear in games, on social media, or on apps, are increasingly targeting children when they play games, go on social media, use apps and in many other ways that children access the internet. These ads may harm children by leading to childhood obesity, hurt their self-image, and increase use of tobacco products, marijuana and alcohol. In this episode of Parents Helping Parents Podcast, we discuss what parents need to know in order to protect their children from these potentially harmful consequences of digital ads.

Employee Experience (EX)

Employee Experience (EX)

As the world of work continues to evolve, companies are realizing that it's no longer enough to provide a simple paycheck and decent benefits. Instead, businesses must actively focus on creating an employee experience that is engaging, fulfilling and meaningful for their staff.

Using black Friday to drive sales: Is it effective?

Using black Friday to drive sales: Is it effective?

Mistakes to avoid when crafting new marketing distribution channels

Mistakes to avoid when crafting new marketing distribution channels

Marketing distribution channels play a pivotal role in the success of any business. They serve as the arteries through which your marketing messages flow, allowing you to reach and engage with your target audience effectively.

Analyzing the impact of gender on family members buying decision

Analyzing the impact of gender on family members buying decision