In-store branding and brand salience

In-store branding and brand salience

Setting the right price for your product/ service

Whether you're a small business owner, an entrepreneur, or a marketer, understanding how to set the right price for your products or services is crucial for success.

Pricing can make or break a business, as it directly impacts profitability and customer perception. But fear not! In this blog post, we will guide you through the intricacies of pricing and provide valuable insights on how to develop an effective pricing strategy. We'll delve into factors to consider before setting a price, different pricing strategies available to you, conducting market research and analysis, calculating costs and profit margins, adjusting prices over time, and even share some tips for mastering the art of effective pricing. Here's your chance to dive into the fascinating world of pricing strategy. Let's discover how to maximize profits while satisfying your customers!

Using black Friday to drive sales: Is it effective?

Using black Friday to drive sales: Is it effective?

Mistakes to avoid when crafting new marketing distribution channels

Mistakes to avoid when crafting new marketing distribution channels

Marketing distribution channels play a pivotal role in the success of any business. They serve as the arteries through which your marketing messages flow, allowing you to reach and engage with your target audience effectively.

Text analysis in Qualitative research

Text analysis in Qualitative research

Analyzing the impact of gender on family members buying decision

Analyzing the impact of gender on family members buying decision

Can Facebook advertising help businesses to grow?

Can Facebook advertising help businesses to grow?

Psychology research application to gain customers' heart

Psychology research application to gain customers' heart

Price & Product Optimizer (PPO)

Price & Product Optimizer (PPO)

GPC helps you in reaching the market by defining the price that customers are willing to pay for your brand, product or service. We gauges the effect to different price points for you take an informed decision about your product launch & re-launch in the market. Test the different promotions & pricing strategy that can support your business objectives using our state of art planning tools that involve statistical modeling and analysis.