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Comparing the new market entry strategies: Uber vs Netflix.

Uber and Netflix are both successful new market entrants in their respective industry space.

Repurposing Marketing Content for Startups

Product & Concept Innovation Cube (PCIC)

Upsell and Cross-sell with Loyalty Program

Loyalty programs are used to reward customer behavior and increase customer engagement.

Loyalty programs are used to reward customer behavior and increase customer engagement. Any customer who has purchased a product once can be considered a loyal customer - those that return for more. Companies who can keep customers loyal are those who use loyalty programs effectively. Loyalty programs can be an effective means of driving customer loyalty and retention, which helps an organization generate revenue, increase referrals and achieve overall growth. These programs typically require less overhead than acquiring new customers and tend to help organizations avoid additional marketing costs in the long-term. Loyalty programs are especially helpful for existing clients, who continue to source products or services from their favorite businesses even after they've made a purchase.

Compare and contrast the effectiveness of traditional vs modern marketing strategies

How do companies exploit impulse buying to drive sales?

Principle of data visualization

Emotional Intelligence Platform (EIPs): Neurosciences

What You Need to Know About B2B Marketplaces

Are you a business owner or a buyer looking for easy access to multiple suppliers and products? Look no further than B2B marketplaces. These online platforms connect businesses with other businesses, providing a one-stop-shop for all your procurement needs. Not only do they offer convenience, but B2B marketplaces also provide endless benefits such as increased visibility, enhanced customer experience, and improved sales opportunities.