Benefit of Net Promoter Score (NPS)

Benefit of NPS

Using loyalty programs as tools of marketing

Using loyalty programs as tools of marketing

What is the relationship between marketing research and business sales?

What is the relationship between marketing research and business sales?

What do customers look for when purchasing products online?

What do customers look for when purchasing products online?

How to do market segmentation

How to do market segmentation

Businesses cannot reach all customers. Instead, they need to identify the market segments they can effectively serve. This requires a deep understanding of consumer behavior and strategic thinking to find the uniqueness and difference of each segment. Identifying and meeting these segments is key to marketing success. Market segmentation is an excellent way to create a market for your business. It allows you to take advantage of different target populations and identify those who are most likely to give your company its best chance at success. Marketing strategies that involve segmentation can help a business reach its full potential.

Touchpoint Effectiveness Audit (TEA)

Touchpoint Effectiveness Audit (TEA)

Is radio a good method of advertising today?

Is radio a good method of advertising today?

Do customer pay attention to product labels?

Do customer pay attention to product labels?

Comparing the new market entry strategies: Uber vs Netflix.

Comparing the new market entry strategies: Uber vs Netflix.

Uber and Netflix are both successful new market entrants in their respective industry space.