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What are the marketing strategies employed by oil companies in the US?

In today’s highly competitive oil and gas industry, you need to stay ahead of the game. That’s why it’s critical to maintain a constant marketing presence online. The Oil & Gas Marketing Services industry plays a crucial role in the success of an oil or gas company, as it not only provides customers with the top-of-the-line products and services they need, but also enables them to reach out to new markets. Oil and gas digital marketing is the most effective form of online marketing there is. It's accessible to all types of businesses, large and small, regardless of industry, size or location. This kind of marketing has become so popular because it allows companies to reach their target audience at a level that was previously impossible for many companies to do through traditional print and broadcast advertising methods.

Mistakes to avoid when crafting new marketing distribution channels

The distribution channel is one of the most crucial parts of a company’s overall sales strategy. As such, it’s critical to treat your channel partner as a partner, and not your customer service representative. This means listening to them in order to understand their needs and goals – something that even the most automated systems can often overlook.

Why does marketing content in online advertising go viral?

How did Google’s mobile-first index affect online marketing?

Repurposing Marketing Content for Startups

Why need data analytics?

Product & Concept Innovation Cube (PCIC)

Upsell and Cross-sell with Loyalty Program

Loyalty programs are used to reward customer behavior and increase customer engagement.

Loyalty programs are used to reward customer behavior and increase customer engagement. Any customer who has purchased a product once can be considered a loyal customer - those that return for more. Companies who can keep customers loyal are those who use loyalty programs effectively. Loyalty programs can be an effective means of driving customer loyalty and retention, which helps an organization generate revenue, increase referrals and achieve overall growth. These programs typically require less overhead than acquiring new customers and tend to help organizations avoid additional marketing costs in the long-term. Loyalty programs are especially helpful for existing clients, who continue to source products or services from their favorite businesses even after they've made a purchase.

What is the relationship between marketing research and business sales?