Is radio a good method of advertising today?

Is radio a good method of advertising today?

Touchpoint Effectiveness Audit (TEA)

Touchpoint Effectiveness Audit (TEA)

Do customer pay attention to product labels?

Do customer pay attention to product labels?

Using loyalty programs as tools of marketing

Using loyalty programs as tools of marketing

How do ads influence consumer behavior?

How do ads influence consumer behavior?

Comparing the new market entry strategies: Uber vs Netflix.

Comparing the new market entry strategies: Uber vs Netflix.

Uber and Netflix are both successful new market entrants in their respective industry space.

Types of Market Research and Their Differences

Types of Market Research and Their Differences

Capturing fluctuations in market trends and customer behavior are important factors in maintaining and promoting the performance of the business. To capture this information, you will need to set up an analytics infrastructure to collect and organize different types of data.

Use of humor in advertising

Use of humor in advertising

Pricing psychology technology

Pricing psychology technology

When used strategically, psychology pricing focuses on the number and format of prices available in your price list or on your website. It's a way to trigger subconscious responses from customers that help influence their buying decisions. While many businesses use psychological pricing tactics, there are several types across several industries. Research has shown that certain formats can elicit subconscious responses from consumers and encourage purchases. Because they are inexpensive to implement,psychological pricing is a popular method for many businesses across industries.