Touchpoint Effectiveness Audit (TEA)

Touchpoint Effectiveness Audit (TEA)

Psychology research application to gain customers' heart

Psychology research application to gain customers' heart

Using loyalty programs as tools of marketing

Using loyalty programs as tools of marketing

Comparing the new market entry strategies: Uber vs Netflix.

Comparing the new market entry strategies: Uber vs Netflix.

Uber and Netflix are both successful new market entrants in their respective industry space.

Can a business succeed without social media marketing?

Can a business succeed without social media marketing?

Why need data analytics?

Why need data analytics?

Brand marketing and political campaigns

Brand marketing and political campaigns

Types of Market Research and Their Differences

Types of Market Research and Their Differences

Capturing fluctuations in market trends and customer behavior are important factors in maintaining and promoting the performance of the business. To capture this information, you will need to set up an analytics infrastructure to collect and organize different types of data.

Use of humor in advertising

Use of humor in advertising