Product & Concept Innovation Cube (PCIC)

Product & Concept Innovation Cube (PCIC)

What Are the Latest Trends in Online Marketing?

What Are the Latest Trends in Online Marketing?

Comparing the distribution systems used by small companies and multinationals

Comparing the distribution systems used by small companies and multinationals.

Why need data analytics?

Why need data analytics?

Telemarketing.

Telemarketing.

Telemarketing is also referred to as telesales. It is an enhanced form of telecommunication via telephone or online form. Telemarketing is a marketing technique that uses voice, text and/or images to communicate with customers in the hopes of getting them to take some kind of action.

Analyzing the strategies used in marketing baby and maternity products

Analyzing the strategies used in marketing baby and maternity products

The Influence of Pricing Psychology on Modern Technological Solutions

The Influence of Pricing Psychology on Modern Technological Solutions

Using loyalty programs as tools of marketing

Using loyalty programs as tools of marketing

Mobile marketing: Does it work?

Mobile marketing: Does it work?

Smartphones are the most influential invention of the 21st century, changing millions of lives and revolutionizing how people communicate, learn and shop. The advent of smartphones set the stage for an extremely effective Marketing strategy – Mobile Marketing – which is now playing a key role in driving consumer engagement with both brands and retailers. Mobile marketing encompasses a variety of activities, including mobile advertising and consumer engagement. Mobile advertising is any attempt to influence consumer behavior with the help of messages that are delivered through wireless devices.