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Comparing the new market entry strategies: Uber vs Netflix.

Uber and Netflix are both successful new market entrants in their respective industry space.

Setting the right price for your product/ service

Whether you're a small business owner, an entrepreneur, or a marketer, understanding how to set the right price for your products or services is crucial for success.

Pricing can make or break a business, as it directly impacts profitability and customer perception. But fear not! In this blog post, we will guide you through the intricacies of pricing and provide valuable insights on how to develop an effective pricing strategy. We'll delve into factors to consider before setting a price, different pricing strategies available to you, conducting market research and analysis, calculating costs and profit margins, adjusting prices over time, and even share some tips for mastering the art of effective pricing. Here's your chance to dive into the fascinating world of pricing strategy. Let's discover how to maximize profits while satisfying your customers!

Benefit of Net Promoter Score (NPS)

Benefit of NPS

How do clients perceive businesses that advertise on Facebook?

Upsell and Cross-sell with Loyalty Program

Loyalty programs are used to reward customer behavior and increase customer engagement.

Loyalty programs are used to reward customer behavior and increase customer engagement. Any customer who has purchased a product once can be considered a loyal customer - those that return for more. Companies who can keep customers loyal are those who use loyalty programs effectively. Loyalty programs can be an effective means of driving customer loyalty and retention, which helps an organization generate revenue, increase referrals and achieve overall growth. These programs typically require less overhead than acquiring new customers and tend to help organizations avoid additional marketing costs in the long-term. Loyalty programs are especially helpful for existing clients, who continue to source products or services from their favorite businesses even after they've made a purchase.

How do ads influence consumer behavior?

Why does marketing content in online advertising go viral?

Leadership in marketing teams

Becoming a leader in your field demands a shift in mindset

Types of Market Research and Their Differences

Capturing fluctuations in market trends and customer behavior are important factors in maintaining and promoting the performance of the business. To capture this information, you will need to set up an analytics infrastructure to collect and organize different types of data.