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Leadership in marketing teams

Becoming a leader in your field demands a shift in mindset

Pricing psychology technology

When used strategically, psychology pricing focuses on the number and format of prices available in your price list or on your website. It's a way to trigger subconscious responses from customers that help influence their buying decisions. While many businesses use psychological pricing tactics, there are several types across several industries. Research has shown that certain formats can elicit subconscious responses from consumers and encourage purchases. Because they are inexpensive to implement,psychological pricing is a popular method for many businesses across industries.

Geo-Location Mapper

Have you ever wondered how Google Maps knows exactly where you are? Or how it can suggest the best route to take based on your current location? The answer lies in a powerful feature called geolocation, which uses a combination of GPS, Wi-Fi, and cellular data to pinpoint your device's location on a map. In this blog post, we'll dive deeper into the world of geolocation and explore how it works on Google Maps. Whether you're an avid traveler or simply curious about technology, read on to discover the fascinating science behind this innovative tool.

Text analysis in Qualitative research

Comparing the new market entry strategies: Uber vs Netflix.

Uber and Netflix are both successful new market entrants in their respective industry space.

What are the best strategies for remarketing in a small enterprise?

Analysis and determination of consumer buying behavior

Telemarketing.

Telemarketing is also referred to as telesales. It is an enhanced form of telecommunication via telephone or online form. Telemarketing is a marketing technique that uses voice, text and/or images to communicate with customers in the hopes of getting them to take some kind of action.

Evaluating the success factors in global marketing: A case study of Apple.

Global marketing is a term used to describe the cross-border promotion of goods and services. This concept is one that most would think of at first glance, however, it is actually a much larger topic than most people realize but it has tons of benefits. Let's dive deeper into what global marketing means and how it can help your business today from an entrepreneur's perspective.