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How the emergence of Covid-19 influences marketing activities

The Covid-19 pandemic upended a marketer’s playbook. The world changed, and marketing no longer works the same way it used to. Today, it’s important to develop new strategies for reaching customers and building brands — just one year after the pandemic first landed. Covid-19 raised the bar for marketers and businesses large and small, who are now asking themselves how they can make the most of the limited runway before Covid-20 arrives. For some, that’s a more optimistic view on the world – but for many, it’s simply about not losing sight of what matters most to consumers: good experiences, sustainable value and integrity.

Analyzing how TV advertising affects the top of mind awareness

Television advertising is a fairly common type of advertising that appeared in the 1950s and has been evolving in various ways throughout the twentieth century (Maarschalk, 2006). The purpose of television advertising is to reach a large audience, often viewers who are passively exposed to advertisements and expect them to come across the ads at some point during their viewing experience. By interspersing with other forms of media such as movies, news, gameshows and more, television advertising is effectively received by viewers who have become accustomed to receiving these types of messages. In the midst of a competitive market, commercial advertisements have become more important than ever. To stand out among competitors, a small business must make television commercial public service ads (PSAs) creative and highly engaging for the viewers - to make that intangible dialogue between customers and companies two-way. Our team of creatives will help knock your doors down with the best possible ad on TV that matches your company's mission, personality and goals.

Impact of Covid-19 and subsequent lockdown on service industry

Along with the event to kick-start the global economy and continue to connect the achieved results of 2020 in the first months of 2021, the economy continues to stabilize and starts to kick off sharply. However, the wave of the Covid-19 epidemic that broke out at the end of April with a new strain has a fast spreading speed, dangerous and complicated developments, seriously affecting the lives, health and lives of people. and production and business activities. On the other hand, global trade shows signs of recovery but tends to increase gradually, prices of many commodities increase sharply compared to 2020, use increases but in general remains under control worldwide. In addition, the pandemic has caused bottlenecks in the global value chain, causing the price of production materials to increase, which is not a small algorithm for production and business activities. The economy was heavily affected when GDP in the third quarter of 2021 decreased by 6.17%, the deepest decline ever and in 9 months only increased by 1.42% compared to the same period last year. In which, the service sector is most affected in the economic sectors.

Impact of Covid-19 on marketing endeavors of the organization

There are two major waves of coronavirus: the first wave, which was more severe and caused more severe illnesses, and the second wave, which is still occurring but has been less severe. Right now, governments are closing schools, public spaces, and borders in an effort to contain the spread of coronavirus. This has affected all businesses – and marketers need to adapt their digital marketing strategy. It’s never been more important to work with clients who understand the importance of your time. We have created a range of solutions that allow you to work efficiently and effectively wherever your team is located. With access to flexible working arrangements, you can focus on what matters most - service excellence.

Text vs. Image vs. Video in Social Media Campaigns

As a business, you want to make sure that your social media campaigns are as effective as possible. But what is the best way to go about this? Should you focus on text, images, or video? To help businesses figure out how to take their social media marketing campaigns to the next level, here are some guidelines on how to create successful Facebook ads, but also some tips to make sure your campaign is seen properly.

Personal Care Industry - Market Update from 7 – 12 September 2020

Impact of Covid-19 and subsequent lockdown on the hospitality industry

With the pandemic's reach to every corner of the world, people are understandably concerned about the safety of themselves and their families. This is especially so for governments who have to worry about their ability to manage the pandemic within their borders and also use this moment to create more economic growth. In an economy like China, where economic growth has been stagnant for many years now, this will severely limit its ability to combat COVID-19. Thanks to our clients for your quick reaction. We are proud to see that our hospitality and leisure clients, being the first ones that experienced the extreme bad weather conditions, are moving quickly and remain focussed to understand and quantify the operational and financial impact for their business.

PR launching campaign

Public relations is a powerful way to connect with your audience and creating the ideal campaign and implementing it properly, has never been more important.

Impact of Covid-19 and subsequent lockdown on the aviation industry

The COVID-19 pandemic has had a significant impact on the airline industry due to travel restrictions and a decimation in demand among travelers. In its initial days, airline companies struggled with rising operating costs, as well as global flight cancellations and delays catering to passengers who wanted to leave the country. The rising cost of fuel has put pressure on airlines, with more flights cancelled and fewer planes being flown. This has led to significant reductions in passenger numbers and revenues across the market. Airlines have laid off employees and actions taken by airlines have made them appear to be “greedy” or “unreasonable” by those that do not fly as often or may be unable to pay the amount of taxes levied by government agencies.