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Impact of Covid-19 and subsequent lockdown on the hospitality industry

With the pandemic's reach to every corner of the world, people are understandably concerned about the safety of themselves and their families. This is especially so for governments who have to worry about their ability to manage the pandemic within their borders and also use this moment to create more economic growth. In an economy like China, where economic growth has been stagnant for many years now, this will severely limit its ability to combat COVID-19. Thanks to our clients for your quick reaction. We are proud to see that our hospitality and leisure clients, being the first ones that experienced the extreme bad weather conditions, are moving quickly and remain focussed to understand and quantify the operational and financial impact for their business.

PR launching campaign

Public relations is a powerful way to connect with your audience and creating the ideal campaign and implementing it properly, has never been more important.

Impact of Covid-19 and subsequent lockdown on the aviation industry

The COVID-19 pandemic has had a significant impact on the airline industry due to travel restrictions and a decimation in demand among travelers. In its initial days, airline companies struggled with rising operating costs, as well as global flight cancellations and delays catering to passengers who wanted to leave the country. The rising cost of fuel has put pressure on airlines, with more flights cancelled and fewer planes being flown. This has led to significant reductions in passenger numbers and revenues across the market. Airlines have laid off employees and actions taken by airlines have made them appear to be “greedy” or “unreasonable” by those that do not fly as often or may be unable to pay the amount of taxes levied by government agencies.

The waste treatment market is lacking many application technologies

Waste pollution is becoming increasingly serious with environmental disasters such as the Super-B arc and London's Great Smog. It was a time in history when people didn't have good knowledge in waste disposal. Today, most of us treat our garbage and recyclable materials in an eco-friendly way, but nothing can be perfect. There are still many other ways that waste can pollute the environment which require proper treatment before they can be disposed of properly.

Benefits and drawbacks of SEO (Search Engine Optimization) and digital marketing

SEO is the art of optimizing websites for a higher ranking in search engines.

Data Science applicable for E-commerce

In today's digital age, eCommerce has become a significant part of our lives. Whether it's ordering groceries or buying clothes online, we all rely on eCommerce to fulfill our needs. However, have you ever wondered how these businesses manage to predict your preferences and recommend products? The answer lies in the power of data science! Yes, you read that right- Data Science is applicable for eCommerce too! In this article, we'll explore what data science is and how it can be used to benefit eCommerce businesses. So buckle up and let's dive into the world of data-driven decision-making in eCommerce!

The Most Efficient Marketing Strategies to Repair Bad Reputation

Reputation is a powerful tool, and every brand that wants to remain relevant will develop a reputation. A brand reputation is an extremely fragile concept. As Warren Buffett said, “It takes 20 years to build a reputation and five minutes to ruin it.” We all make mistakes, and even some of the greatest and most popular brands have had their own share of disasters, with Volkswagen’s cheating on emission tests, as well as the Coca Cola’s MagiCan campaign are just two that come to mind. Despite suffering significant reputational setbacks, these companies managed to put things straight. Of course, this process can be more challenging for smaller brands but with a good strategy, it’s possible to fix your brand reputation.

Business Intelligence and Enterprise Resource Planning

Enterprise resource planning (ERP) is a set of business management applications designed to facilitate the systematic tracking of departmental costs & revenues, inventory and orders, as well as informational flows between departments in order to identify bottlenecks and optimizations that can yield better efficiency and higher profit margins. While ERP systems are great at connecting the dots between business processes to find efficiencies, these days, remaining competitive calls for even more: Real-time data analysis and insights that help organizations make smarter decisions.Business intelligence tools help you quickly analyze your data and identify patterns. The BI solutions focus on the analytics that drives key decisions — so you can more effectively manage your business and make projections for growth.

Case study of Nike- Evaluate the role of CSR.

Nike is one of the popular known brands who manufacture sports and clothing. It manufactures shoes through subcontractors, most of which are located in Asian countries that have large non-employed population and low cost workers. Nike had been steadfast in their commitment to make CSR a priority. The company’s determination was triggered by a steady stream of bad press regarding the environment, labor and other social issues around the world. In 2005 this attitude shifted when Nike began disclosing their CSR activities after a couple of years of silence due to legal concerns. After several audits Nike reported that a large percentage of their overseas factories have their employees working in terrible environments for low pay and in unsanitary health conditions. With Nike planning to reshape the way customers, supplies, investors and regulators see the company. They are changing it from a closed system and making it more open so that suppliers and customers can relate to Nike. One of Nike’s problems is that its leadership and management style has become “leaders beyond borders” meaning leaders reach out to more than just their professional role to engage people on shared goals. By doing this smaller trade flows between some countries will be lost as they strive to meet this goal.