Research in-house for SME

Research in-house for SME

As a SME owner, you know that information is power. However, gathering relevant and accurate data can be overwhelming, time-consuming and costly. That's where in-house research comes in – a cost-effective way to generate insights into your industry or target audience without breaking the bank. In this article, we'll explore the benefits of conducting research in-house, how to do it effectively and when it's time to consider outsourcing.

Online research : Pros and Cons

Online research : Pros and Cons

In Vietnam, market research is more than just a marketing tool. It is a necessary step to determine whether or not a new product/service will be a success and if it truly meets the expectations of its target audience.It also gives you insight on which factors are influencing the success of your product/service in this industry. Market research allows businesses to spot opportunities and plan for future expansions, so they can increase their sales, or even remove products that no longer meet expectations

The 360° Customer Journey – Do You Really Understand Your Customers?

The 360° Customer Journey – Do You Really Understand Your Customers?

Purchase Intention: Color-emotion Associations

Purchase Intention: Color-emotion Associations

The Best Use Cases for One-step vs Multi-step Content Marketing Campaigns

The Best Use Cases for One-step vs. Multi-step Content Marketing Campaigns

Data-Driven Content: How Analytics Can Shape Your Strategy

Data-Driven Content: How Analytics Can Shape Your Strategy

How Order Apps Are Transforming the Retail Industry

How Order Apps Are Transforming the Retail Industry

Consumer Trends 2025: Where Are the Opportunities for Vietnamese Businesses?

Consumer Trends 2025: Where Are the Opportunities for Vietnamese Businesses?

Email Marketing Role in Lead Generation

Email Marketing Role in Lead Generation