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Business Intelligence Strategy and Framework

Traditional BI solutions have grown progressively more complex and costly over the last decade. They also require users to be formally trained as well as managed. These issues are compounded by the lack of a comprehensive solution for every industry, use case and size environment. In this era of big data, it is crucial to understand what makes a business intelligence framework so successful — and understand how you can adopt and leverage it in your own organization.

The difference of Gen Z and Gen Y in their thinking and personality

According to a survey, Gen Z (born after 2000) is a group that is more open-minded and creative in their thinking, but also has less sense of control over the work environment and has more difficulties in dealing with conflicts. Compared with Gen Y (born after 1980), Gen Z has more opportunities for growth and development. However, on some aspects such as working style there is still a gap between them and their peers because of frequent changes in working environment, which will affect their awareness of corporate culture and social pressure.

Will Artificial Intelligence Devices Become Human’s Best Friend?

Artificial Intelligence (AI) devices are undoubtedly the talk of the tech world. With their ability to adapt and learn, we’ve been able to create more human-like machines than ever before. But the question remains: will AI devices become our best friends?

The Best Practices in B2B Marketing Campaigns

Social Media Marketing vs. Community Management: Differences and Use Cases

Social media marketing and community management are often used synonymously. While social media marketing and community management are closely intertwined, they’re actually separate functions. Social Media Marketing You'll build a relationship with your users through content marketing.

Artificial Intelligence and Machine Learning Applications in Smart Production: Progress, Trends, and Directions

Machine learning (ML) and Artificial intelligence (AI) are potentially game changing technologies that are transforming the industrial sector. Developing a Smart Factory is an opportunity to be competitive, to optimize timelines and make product design and production more efficient. Quality, worker safety, and sustainability are the fundamental pieces where these technologies can participate in the redesign towards high productivity, much safer, and more sustainable manufacturing. Manufacturing companies are responsible for ensuring their products meet the highest standards of quality, safety and sustainability. Finding new applications to increase their competitiveness and finding a way to remain safe in an ever-changing industry. This program develops leadership skills, enabling students to face challenges with confidence and find creative solutions. Modern supply chains are increasingly relying on data sources for operations to become more sustainable and profitable. However, this doesn't have to be just another tick box exercise. The role of data is to help all stakeholders—including consumers and companies alike—benefit from increased efficiency and performance. Thus, it is essential to integrate the data-driven approach into the strategies, planning and implementation phases of supply chain management. Here are some of the benefits of a data-driven process revolution:\

10 CRITICAL STEPS TO CREATE A POWERFUL MARKETING PLAN

7 CRITICAL STEPS TO CREATE A POWERFUL MARKETING PLAN

Making marketing plan is critical step in business operation. The good plan can help business to uplift sales, and the bad plan can lead to fail. These days, after Covid-19 pandemic time, businesses need to find the good way to survive, and it is requirement to have smart marketing plan, not to burn marketing budget. Every marketing plan should be measurable, show ROI (Return on Investment).

How to do Content Marketing for Transportation & Logistics Companies

Content marketing is a type of inbound marketing in which providers publish digital content to attract consumers looking for goods and services. Planes, trains, automobiles or even motorbikes... no matter what sector of the transport industry your business is in, you need a digital content marketing strategy.

Online research : Pros and Cons

In Vietnam, market research is more than just a marketing tool. It is a necessary step to determine whether or not a new product/service will be a success and if it truly meets the expectations of its target audience.It also gives you insight on which factors are influencing the success of your product/service in this industry. Market research allows businesses to spot opportunities and plan for future expansions, so they can increase their sales, or even remove products that no longer meet expectations