Assessing the ROI of Most Commonly Used Digital Marketing Strategies

Assessing the ROI of Most Commonly Used Digital Marketing Strategies

Inflation and its meaning to the economy

Inflation and its meaning to the economy

Inflation is a macroeconomic indicator that is measured by year-on-year (y-o-y) price change for consumer goods and services in an economy. The calculation of inflation is simple but it has a wide range of impacts on the economy. Inflation is important because it affects all aspects of the economy, from the wages people get paid to the value of their homes, from business investments to consumer spending decisions. Since prices are only one part of overall economic activity, inflation is often seen as a secondary concern compared to unemployment and growth in GDP.

Sustainable Marketing: Building a Green Brand in Today's World

Sustainable Marketing: Building a Green Brand in Today's World

Integrating Ethical Values and Economic Value to Steer Progress in Artificial Intelligence

Integrating Ethical Values and Economic Value to Steer Progress in Artificial Intelligence

In order to promote the application of ethical principles and values in developing and implementing artificial intelligence systems, we often encounter conflicting opinions from different parts of the organization with solutions that may lead to inappropriate solutions, causing unclear effects on the future of enterprises. This article by Anton Korinek highlights some tensions between economic philosophy and ethics, as well as approaches for solving such conflicts by presenting a series of five challenges.

Food and Beverage Marketing: The Rise of Plant-Based Products

Food and Beverage Marketing: The Rise of Plant-Based Products

7 STEPS TO CREATE A POWERFUL MARKETING PLAN

Making a marketing plan is a critical step in business operation. A good plan can help businesses to uplift sales, and a bad plan can lead to failure. These days, after the Covid-19 pandemic time, businesses need to find a good way to survive, and it is a requirement to have a smart marketing plan, not to burn budget. Every marketing plan should be measurable, show ROI (Return on Investment). So, how to make a good and powerful marketing plan? ASHAVI share some tips for marketers to create a good marketing plan as below.

Mobile Marketing Trends: Reaching Consumers on the Go

Mobile Marketing Trends: Reaching Consumers on the Go

How Artificial Intelligence Will Affect Social Media Monitoring

How Artificial Intelligence Will Affect Social Media Monitoring

Technology is everywhere and our lives are becoming more connected to one another than ever. One of the most popular ways to stay connected is through social media. A quick Internet search reveals that every smartphone user uses at least one social media application (Instagram, Facebook, Twitter, Tumblr, LinkedIn, Snapchat).  Technology continues to advance rapidly and with it comes an increase in the amount of time people spend online.

Significance of competitors analysis in marketing a brand

Significance of competitors analysis in marketing a brand