Understanding the consumer buying decision process means that businesses understand the stages customers go through to be able to come to a final decision whether to buy a product or not. This means that businesses should focus on creating products and services that meet the specific needs of each stage of the buying process, as any one stage can affect how likely a customer will remain/return as a customer. Customer Psychology is the study of how people make decisions, the reasons they buy and why they buy what they do. By understanding the psychology behind your customer, you can help your business develop more effective sales strategies and marketing campaigns, as well as build a deeper understanding of their journey within your business.
Read more ...Instagram is the fastest growing social media platform in the world.
Read more ...Technology and medicine go hand in hand, thanks to steady advances in pharmaceuticals, as well as the medical field. The progression of new technology is an exciting time for those who are on the cutting edge of this growing industry. From modern doctor's offices to home technology and more, here are the top 10 new medical technologies we can expect in 2022.
Read more ...The relationship between brand personality and brand loyalty according to Guo (2003) also discovered that brand personality has a significant influence on brand preference. Because brands have their own distinct personalities, consumers can treat brands like real people. In this case, consumers would expect people's words, attitudes, behaviors or thoughts to meet their personality traits (Aaker, 1996). Mengxia (2007) studied the influence of brand personality on consumer brand preference, sentiment, loyalty and purchase intention. Research results show that brand personality has a positive influence on brand choice, sentiment, loyalty and purchase intention. A brand personality should be defined as lasting and consistent. Besides, it should also be differentiated from different brands and meet the needs of consumers (Kumar et al., 2006). In addition, a study conducted by Kumar et al (2006) classified the relationship between brand personality and separately applied durable goods (cars), consumer goods (ice cream), and teeth) to explore the relationship between brand personality and brand loyalty.
Read more ...The Socialist Republic of Vietnam is an agro-industrial state, in which agriculture and industry are the main foundations of development. The society is built on the basis of overall dictatorship of proletariat and a close relationship between working people and peasants, with the aims of realizing communism.
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