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The Use of Competitive Intelligence in Business

Knowledge is power and you want to be on the side of knowledge. By asking questions, seeking feedback from your customers and providing them with data you can build relationships with them in a transparent way. You’ll develop a much deeper relationship with your audience, it will help you understand how they respond to certain messages or products and the conversations that lead to purchases. Small businesses can benefit from intelligence gathering and analysis. Intelligence gathering can be as simple as learning about your competitors and the general makeup of their business, to more sophisticated tasks like investigating trends in your industry or identifying new sources of potential leads. Get started by learning to think analytically and look in the right places for answers to any questions you have about your business' future. Competitive intelligence is the primary way you’ll gain the knowledge you need to stay ahead of your competitors. In this article, we’ll explain the concept of competitive intelligence (CI) and dig into some of the most important types of CI. It won’t take long for you to realize that CI can greatly affect your business in many ways. Because it can give your company a leg up on its competition, it has become one of the fastest growing segments in business today

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The difference of Gen Z and Gen Y in their thinking and personality

According to a survey, Gen Z (born after 2000) is a group that is more open-minded and creative in their thinking, but also has less sense of control over the work environment and has more difficulties in dealing with conflicts. Compared with Gen Y (born after 1980), Gen Z has more opportunities for growth and development. However, on some aspects such as working style there is still a gap between them and their peers because of frequent changes in working environment, which will affect their awareness of corporate culture and social pressure.

Product Market Fit - What, When and How

Finding out if your startup has product-market fit — that is, if you have validated that there’s a market for your product and people will pay money for it — sounds like something you have to do later in the process, when your business is already well on its way. But finding out whether your startup has PMF is important because it means you can justify investing resources during the next stage of growth.

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