What Is PPC? Pay-per-Click (PPC) is an online advertising model that allows your organization to appear above organic search results. To use PPC, you'll create a PPC campaign and select the relevant keywords/phrases (or long-tail keywords) of interest to your business in order to direct traffic to your website. Once a visitor interacts with search ads appearing on a user's device, the impression is recorded by Google Analytics and used in their reports or data mining models.
Read more ...As the world has locked down to combat the dreaded pandemic, it has done so in conjunction with a massive drop in consumer spending. In fact, over the past few months take up of common household goods have dropped by 22%. This is a particularly concerning finding as it suggests potential market penetration for brands aiming for high levels of growth. This year's global consumer sentiment index has been a rollercoaster: we saw one of the lowest levels ever recorded, while the second quarter of 2020 was actually the most optimistic period in history – and we’re expecting another downward shift in 2021. With that said, things are starting to look up for the rest of 2020 – here are all 5 consumer trends you need to know, to help you plan your marketing strategy for the rest of 2020 and beyond.
Read more ...Technology and medicine go hand in hand, thanks to steady advances in pharmaceuticals, as well as the medical field. The progression of new technology is an exciting time for those who are on the cutting edge of this growing industry. From modern doctor's offices to home technology and more, here are the top 10 new medical technologies we can expect in 2022.
Read more ...The history of waterfall and agile methodologies is a long one. The Agile movement was born out of the software world in Japan in the late 1980s, but only really gained momentum among software developers in the west during the late 1990’s. While both methodologies have a lot to offer, they are so different that many people feel they are at odds with each other. For the past decade, methodologies have been widely used in industry as a way to help companies analyze, plan and execute their projects. However, there are several differences between process-driven and user-centered methods that can influence your decision on which methodology is best suited for your project. In this article, we will explore these differences – what they mean and how they can impact the success of your project. Waterfall projects are linear, sequential and well-defined models that provide the necessary guidance and structure for project definition. This process makes it easy to gather stakeholder feedback, identify issues and concerns, develop a plan and define requirements before development begins. Agile is a kind of software development process that requires a focus on quality over quantity. It typically uses iterative, incremental tasks and processes in combination with collaboration among parties at all levels of the project. A key feature of Agile is its utilization of feedback, which enables continuous improvement throughout the product lifecycle.
Read more ...The product labels are sometimes something that people buy, but more often than not it is mostly the manufacturers of our products who have to use them.
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