A survey of the impact of augmented reality on marketing experiences

A survey of the impact of augmented reality on marketing experiences

Many of the emerging challenges associated with augmented reality (AR) have been addressed in the research literature. For example, the field has focused on issues such as social technologies and privacy. However, recent studies have also addressed marketing-related aspects concerning AR marketing.

How to do Content Marketing for Transportation & Logistics Companies

How to do Content Marketing for Transportation & Logistics Companies

Content marketing is a type of inbound marketing in which providers publish digital content to attract consumers looking for goods and services. Planes, trains, automobiles or even motorbikes... no matter what sector of the transport industry your business is in, you need a digital content marketing strategy.

Project Management: Agile Project Management and PRINCE Methodology

Project Management: Agile Project Management and PRINCE Methodology

PRINCE is a highly structured project management methodology that has been used successfully for managing complex projects.

Inconsistencies in Communication of Products or Services Values

Inconsistencies in Communication of Products or Services Values