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Top 3 biggest mistakes in employee engagement

Employee engagement worldwide is at a depressing level. Research company Gallup reports that 87% of workers around the globe are not engaged in work. If your employees fall into this camp, they will affect your bottom line, as companies whose employees are highly engaged will beat out competitors by 147% in earnings per share. Leadership teams often think that their employees are engaged, without really understanding if this is the case. Here's how to better grasp what's going on the ground and make sure the team is completely engaged.

Is direct marketing welcomed by people?

Direct marketing is welcomed by people when it makes sense.

Building Communities: The Heart of Content Marketing 5.0

Brand funnel and definition

Have you heard of the term "brand funnel" but not sure what it means or how it could benefit your business? You're in luck! In this blog post, we'll be diving into the world of brand funnels - what they are, why they're important, and how to create one for your own brand. Plus, we'll take a look at Coca Cola's successful implementation of their brand funnel.

How to increase competitive bidding?

Electric vehicle market growth potential

WHEN SHOULD A BUSINESS CONDUCT MARKET RESEARCH?

Analyze the recent trends in online marketing

Describe the marketing strategies used by the oil companies in the US.

In today’s highly competitive oil and gas industry, you need to stay ahead of the game. That’s why it’s critical to maintain a constant marketing presence online. The Oil & Gas Marketing Services industry plays a crucial role in the success of an oil or gas company, as it not only provides customers with the top-of-the-line products and services they need, but also enables them to reach out to new markets. Oil and gas digital marketing is the most effective form of online marketing there is. It's accessible to all types of businesses, large and small, regardless of industry, size or location. This kind of marketing has become so popular because it allows companies to reach their target audience at a level that was previously impossible for many companies to do through traditional print and broadcast advertising methods.