When it comes to social media, it can be easy to feel overwhelmed. There's a lot that goes into a campaign from creating content, scheduling times and sharing updates to optimizing engagement across all channels. The more you know about the basics of what works best for your brand, the easier it is to stay on top of marketing across multiple platforms.
Read more ...Humor is effective in that it can make non-humorous things appear funny and let viewers understand them
Read more ...As a business, you want to make sure that your social media campaigns are as effective as possible. But what is the best way to go about this? Should you focus on text, images, or video? To help businesses figure out how to take their social media marketing campaigns to the next level, here are some guidelines on how to create successful Facebook ads, but also some tips to make sure your campaign is seen properly.
Read more ...If you think the best thing about social media marketing is how easy it is to get started, think again! The ability to connect with people on a truly personal level has opened up so many new doors for brands. But to be successful, that communication needs to be real. And that means being authentic, flexible and scalable – all of which are difficult when social media marketing first starts out.
Read more ...Studies have shown that social media marketing can be more effective for targeting women than men. In fact, 80% of women on Facebook engage with brands on that platform, versus only 40% of men. Women are more likely to use social media than men, and this can influence their purchases. More than half of women report that they trust brands more than men, and the same percentage believe that their connections on social media could result in a better purchase experience or impact the companies’ brand in some way (according to interviews conducted by Facebook and Amazon).
Read more ...Thanks to technological developments, today's generation is exposed to a plethora of options across verticals online. This bodes well for the insurance industry as it creates a need for insurance services that cater to their existing needs and wants. The digital natives – Millennials and Gen Z – are the future of India’s workforce. They are younger in age and a larger segment of society, yet have surpassed previous generations in terms of earning, investment and savings. Thanks to their strength, preferences will shape the world of life insurance.
Read more ...Leaders are responsible for building a positive corporate culture in the workplace. They should help reinforce the values that shape a company's culture while dividing responsibilities among everyone. This can create positive or negative effects on employees based on leadership style and implementation of leadership strategy. And in fact, whether that leadership is effective or ineffective, it will still have a great impact on the process of building corporate culture in the workplace. So how can leaders build a positive company culture for their organizations? Let's find the answer with MGE in the following article.
Read more ...Just like you, your potential customers are likely on the move as much as ever. They want to shop in a place that's convenient for them and mobile friendly. That's where we come in! With new marketing channels and trends constantly popping up, it can be difficult to know where your target audience actually is. Not only do you need to know where they spend their time, but also how they like to shop –- and that largely depends on their age group. To assist you in determining where you should meet your audiences, we surveyed thousands of US consumers across different demographics to learn about their shopping habits, the media they consume and their trends.
Read more ...The answer to this question can vary depending on who you ask – and the kind of business you own. For example, a company that engages in aggressive marketing tactics but doesn't have any competitors should be able to get away with a more discrete approach. However, if your business has many rivals, it might be more appropriate to think strategically about how you're going to stand out from the competition. Regardless of which strategy you choose, though, there are five important things that you should consider before diving head first into any marketing campaign.
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