AI-powered Market Research: Survey | Form | Quiz | Registration Form | Booking Form

Analyzing how TV advertising affects the top of mind awareness

Television advertising is a fairly common type of advertising that appeared in the 1950s and has been evolving in various ways throughout the twentieth century (Maarschalk, 2006). The purpose of television advertising is to reach a large audience, often viewers who are passively exposed to advertisements and expect them to come across the ads at some point during their viewing experience. By interspersing with other forms of media such as movies, news, gameshows and more, television advertising is effectively received by viewers who have become accustomed to receiving these types of messages. In the midst of a competitive market, commercial advertisements have become more important than ever. To stand out among competitors, a small business must make television commercial public service ads (PSAs) creative and highly engaging for the viewers - to make that intangible dialogue between customers and companies two-way. Our team of creatives will help knock your doors down with the best possible ad on TV that matches your company's mission, personality and goals.

Impact of Covid-19 and subsequent lockdown on sports industry

The Coronavirus outbreak has already impacted every element of sport. We want to make sure that the health and safety of everyone involved is protected at all times, so we are recommending the following precautions for this World Cup Period. The global sports market is estimated at US$756 billion annually, with Europe responsible for US$250bn, the USA around US$420bn, and China, as one of the fastest growing markets, making up most of the difference (Smoggi, Value and Industry, 2020). With the last decade’s analysis, the trajectory of the global sport market seemed to be going only upwards. Yet a few years later we had earthquakes in China that damaged many apartment blocks and other buildings. In a few days their GDP was down by billions - these types of events happen all the time whether you call them natural disasters or not.

Where is your main source of business- new or existing customers?

The communication and relationships with existing customers is the main source that puts tremendous effect on the growth of your organization. You can increase revenue by concentrating on marketing to existing customers, tapping into a source of explosive business growth and improve the customer’s lifetime value.

Could cash be replaced by e-wallet in terms of payment?

Agile Electric: Quality Issues in a Global Supply Chain

The notion that supply chains are lean and flexible has been proven wrong

Personal Care Industry - Market Update from 7 – 12 September 2020

New Year Resolutions For Your Workplace In 2021

New Year resolutions are not only essential, but New Year resolutions at the workplace are also necessary. Start January off right with these meaningful and creative New Year’s resolutions for your office. Find inspiration to get you started with business-wide objectives that can benefit your entire workplace here with ASHAVI.

Where is your main source of business, new or existing customer

Starting a new business or growing an existing one is no easy feat. One of the most crucial aspects of running any successful company is understanding where your main source of business comes from. Is it from loyal, repeat customers who swear by your products/services? Or are you constantly on the lookout for fresh faces to bring in revenue? In this article, we'll dive into the importance of identifying your primary customer base and provide tips on how to do so effectively.

Components of Brand Loyalty