For brands to stand apart from the noisy market, they need to understand who their customers are, how they make decisions and what motivates them. In today's sophisticated world of marketing, we need to segment our soon-to-be customers before we target them in an effective way. Read about how customer segmentation and STP Marketing can help you track your success as a business Gone are the days when businesses assumed that all their clients had uniform needs. With the average customer hopping across devices and channels to buy, today, the need to segment your customers is more than ever. While you can use email marketing to reach an unlimited list of people, individualized messaging and channels allow for targeted results.
Read more ...Viral Marketing is a marketing term that has been mentioned a lot in recent years. This form of marketing is widely applied on digital media, social networking sites, creating a great opportunity for those who are doing online business who want to bring their brand to reach many customers. By developing new strategies and tactics, you can use this method to inform people about your product or service, exposing your brand and making it more appealing to consumers. It was also a tool that was used by businesses that did not have any direct relationship with customers.
Read more ...Ho Chi Minh is the business capital of Vietnam. It is no wonder that it is a famous corporate travel destination. If you are looking for ways to promote a sense of collaboration, these four team-building opportunities will give your team a break from the normal job setting.
Read more ...Unethical behavior may not directly hurt your company's bottom line, but it can damage your reputation so severely that customers and potential employees will doubt the integrity of everything you do. Instead of letting these situations slide, treat them with the seriousness they deserve. A company that does not have an ethical policy in place is at risk for regulatory sanctions and bad press, which could have an immediate impact on income and sales.
Read more ...Promotion is a key part of marketing, helping to inform and persuade consumers about products. Promotional activity can be expensive, so it is important that choices are made wisely. In this article we will look at the different types of promotion that businesses can use in order to benefit their business.
Read more ...Accompanying the tremendous growth of online shopping is the emergence of continuous buying behaviour or very random purchases without regard to the purpose of the use or other financial priorities. These behaviours have contributed significantly to the success of e-commerce platforms, but also led to a huge waste for the consumption of each individual and family. One way that could help curb this behaviour and avoid such waste is if can find a way to transform this behaviour into something more positive as well as useful, such as encouraging people to recognize their consumption patterns and make better decisions about consumption in order to minimize spending on unnecessary products and maximize the value obtained from their purchasers by directing them towards specific platforms according to their consumption patterns and needs.
Read more ...Digital life is augmenting human capacities and disrupting eons-old human activities. As a result of Code-driven systems, Code-driven systems have spread to more than half of the world’s inhabitants in ambient information and connectivity. As emerging AI continues to spread, will people be better off than they are today? Many experts, including Elon Musk and Bill Gates, predict that networked artificial intelligence will amplify human effectiveness without threatening human autonomy and capabilities. Proponents believe smart systems in communities, devices and businesses can save time, money and lives while offering opportunities for individuals to enjoy a more-customized future.
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