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How FMCG Firms Are Transforming Digitally

Fast-moving consumer goods (FMCG) companies have been around for decades, delivering essential products that we use every day. However, with the rise of digitalization, these firms are transforming their operations to keep up with modern trends and meet customer demands. The FMCG sector is now leveraging various technologies like Artificial Intelligence (AI), Internet of Things (IoT), and Big Data analytics to improve efficiency, production processes, and supply chains. In this article, we explore how FMCG firms are digitally transforming themselves and the benefits they reap from it. Let's dive in!

COMPETITOR ANALYSIS TOOL FOR SOCIAL MEDIA

We should learn from the mistakes of others, especially mistakes of our competitors, as well as from their successes.

TOP TIPS FOR DEVELOPING AN MARKETING PLAN

Nowadays, with technology creating massive marketing opportunities, there are still some important criterion for developing an effective one to support your business mission. ASHAVI looked at some of the most essential factors that to help you get clear on all things you need in the plan. These are the following.

Analyze the functions of mobile marketing.

With the trend of using mobile phones as popular today, Mobile Marketing is a very interesting form of marketing. It is gradually becoming an important trend and chosen by businesses to promote their products and services. So what is Mobile Marketing? Let's find out with Vietnix in the article below.

Poor Business Visibility

In marketing, there are, generally speaking, two types of visibility: external and internal. External visibility is the one usually focused on by business owners, while internal visibility tends to be put on the back burner. However, both are equally important and should be considered in your business plan.

Customer Journey Mapping

Use of cloud storage system in marketing

The cloud is a place where data can be stored and handled. It can be accessed from any device and does not require an active connectivity to the Internet. With the help of cloud computing, businesses and individuals can work at any time in the manner that suits them best

Business Intelligence/ Business Analytics

Business intelligence (BI) and business analytics are often used interchangeably. While both fields are closely related and often depend on one another, there are key differences between them. Business intelligence refers to tools and strategies that help businesses access the data they need to run their day-to-day operations, such as predictive analytics, KPI dashboards, and data extraction tools. Business analytics focuses more on understanding the information that is available and how it can be used for decision making. This distinction allows businesses to determine when each tool may be best applied. Business intelligence and business analytics are two of the most important fields in business, but they’re often used interchangeably. Business intelligence focuses on collecting and analyzing data, while business analytics employs new computational technologies to generate predictive insights. This article offers an overview of each field, explains the differences between them, and explores how both can support decision-making processes and improve organizational performance.

The Concept and Use of Agile Development

As technology continues to rapidly evolve, so do the tools and methods used to develop it. Agile development is an innovative approach to software engineering that focuses on quick responses to changing customer needs and rapid delivery of value. It's a concept that has been gaining traction in recent years, with more businesses and developers recognizing its potential for improving the quality and speed of their work. In this blog post, we'll discuss what agile development is and how it can be used to create efficient software solutions. We'll also explore the different types of agile frameworks and how they can be applied in various projects.