Leaders are responsible for building a positive corporate culture in the workplace. They should help reinforce the values that shape a company's culture while dividing responsibilities among everyone. This can create positive or negative effects on employees based on leadership style and implementation of leadership strategy. And in fact, whether that leadership is effective or ineffective, it will still have a great impact on the process of building corporate culture in the workplace. So how can leaders build a positive company culture for their organizations? Let's find the answer with MGE in the following article.
Read more ...Studies have shown that social media marketing can be more effective for targeting women than men. In fact, 80% of women on Facebook engage with brands on that platform, versus only 40% of men. Women are more likely to use social media than men, and this can influence their purchases. More than half of women report that they trust brands more than men, and the same percentage believe that their connections on social media could result in a better purchase experience or impact the companies’ brand in some way (according to interviews conducted by Facebook and Amazon).
Read more ...Have you heard of the term "brand funnel" but not sure what it means or how it could benefit your business? You're in luck! In this blog post, we'll be diving into the world of brand funnels - what they are, why they're important, and how to create one for your own brand. Plus, we'll take a look at Coca Cola's successful implementation of their brand funnel.
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