
Coca-Cola is one of the most recognized brands in the world, but this popularity is largely due to the way its consumers interact with it.
Read more ...At the core, artificial intelligence is about building machines that can think and act intelligently and includes tools such as Google’s search algorithms or the machines that make self-driving cars possible.
Read more ...The digital world is changing fast. Social media platforms are a crucial element to your company’s success, and social media platforms have changed significantly over the past few years. Brand strategy is changing with it. The goal of this course is to help your company become more aware of the changes in how each platform works so you can use them to your advantage and set yourself apart from competitors.
Read more ...AI is a combination of several technologies and techniques, including machine learning, artificial neural networks and statistical methods for determining optimal solutions to problems. It can perform analysis involving incredibly complex calculations many times faster than the most proficient mathematician. It allows us to explore variables with great flexibility and not be bound by conventional thinking. However, AI is also known to get "confused" when it encounters new problems and has difficulty finding information; it lacks intuition. This may explain why there are frequent misunderstandings between humans and machines as they both struggle with complex questions while working together
Read more ...Language barriers can be one of the most common issues when it comes to marketing. It is a problem that agencies and brands need to deal with, so you can't dismiss it as a minor issue. However, there are some things you can do to make sure that your campaigns are effective and reach the people you want to target.
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