When advertisers form the idea of a marketing campaign, there are important factors that if you can't figure it out from the beginning, it will be difficult to effectively implement the campaign. One of these factors is building a "Customer Personas”
Read more ...Instagram is the fastest growing social media platform in the world.
Read more ...The Socialist Republic of Vietnam is an agro-industrial state, in which agriculture and industry are the main foundations of development. The society is built on the basis of overall dictatorship of proletariat and a close relationship between working people and peasants, with the aims of realizing communism.
Read more ...This course focuses on the importance of studying consumer behavior in an international business.
Read more ...60 years ago, Artificial Intelligence was still in its infancy. It had made incredible strides in many fields, including large-scale data storage, self-driving cars, and neural networks that could be trained to recognize objects. At the same time, the debate about artificial intelligence has grown more heated than ever. We can't help but wonder if this rapid development has been a boon for our lives or just another risk to consider. Although we cannot deny that the development of artificial intelligence has given us a lot—from easier navigation to better search engines—it also comes with a lot of risks. While we may not have been able to foresee them all yet, we are aware that there are still many unknowns out there.
Read more ...Many of the emerging challenges associated with augmented reality (AR) have been addressed in the research literature. For example, the field has focused on issues such as social technologies and privacy. However, recent studies have also addressed marketing-related aspects concerning AR marketing.
Read more ...Social media giveaways create the perfect opportunity for social media managers to drive engagement and boost brand awareness. By asking users for just one like, comment or share to enter a promotion, brands can capture user attention and expand their reach. The convenience of creating and participating in a social media giveaway has made it a powerful — and popular — marketing tool for companies looking to deepen engagement and build loyalty. Social media has rapidly become a popular way to host brand promotions, such as sweepstakes and contests. The reason is that social media provide the flexibility and accessibility businesses need to engage with their customers in a way that is both seamless and highly engaging. Here are three key reasons you might want to consider hosting your next contest or sweepstakes on social media:
Read more ...Agile businesses are poised to take advantage of the enormous opportunity that Digital Transformation represents. This presentation will focus on the five key phases of Digital Transformation, each being fully explained in detail. With an energetic presenter and a rich learning environment, we’ll dive right into this topic, understand what you need to do, and help you find your best path through the third digitized age.
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