Impact of Information Communication Technology in marketing

Impact of Information Communication Technology in marketing

The use of Information Communication Technology (ICT) within marketing has swept the world.

Customer buying behavior and the sensory marketing role.

Customer buying behavior and the sensory marketing role.

Consumers' emotions drive them to buy things they need, but also things they want. The way to influence this emotional state is through the five senses: sight, sound, feel, smell, and taste. You can design products that are visually appealing and give consumers a sense of the product from just looking at it. This can have a profound impact on whether or not a consumer wants to buy your product or service. Sensory marketing is an advertising method based on the purpose of engaging one or more of the five human senses including sight, hearing, smell, taste and touch. to create an emotional connection between consumers and products, services or brands. Although it has been applied in practice for a long time, it was not until the early 1940s, when marketers discovered how what people see affects advertising, research studies Formal studies of a more formal and scholarly nature are being conducted. The knowledge Cam shares below is just like a drop of salt compared to the works that humanity has built.

Sustainable Marketing: Building a Green Brand in Today's World

Sustainable Marketing: Building a Green Brand in Today's World

Instagram Reels Importance in New Product Promotion

Instagram Reels Importance in New Product Promotion

The digital world is changing fast. Social media platforms are a crucial element to your company’s success, and social media platforms have changed significantly over the past few years. Brand strategy is changing with it. The goal of this course is to help your company become more aware of the changes in how each platform works so you can use them to your advantage and set yourself apart from competitors.

Round-the-Clock Unremitting Sales and Marketing with Chatbot

A chatbot is found to be an unbeatable steamroller when utilized resourcefully for marketing intents.

Language as a Barrier to Efficient Online Marketing Campaigns for Big Brands

Language as a Barrier to Efficient Online Marketing Campaigns for Big Brands

Language barriers can be one of the most common issues when it comes to marketing. It is a problem that agencies and brands need to deal with, so you can't dismiss it as a minor issue. However, there are some things you can do to make sure that your campaigns are effective and reach the people you want to target.

A Comparison Between Two Predictive Models of Artificial Intelligence

A Comparison Between Two Predictive Models of Artificial Intelligence

Reduction of uncertainty in forecasting can increase the chances for good decisions. By systematically investigating new methods and better prognosis, one can save millions for a company.

Coca-Cola and its consumer’s behavior.

Coca-Cola and its consumer’s behavior.

Coca-Cola is one of the most recognized brands in the world, but this popularity is largely due to the way its consumers interact with it.

What is the most important factor for employees to stay with you?

For a business, whether its a school, or a manufacturing firm, the key to it's success is its employees