The Covid-19 pandemic upended a marketer’s playbook. The world changed, and marketing no longer works the same way it used to. Today, it’s important to develop new strategies for reaching customers and building brands — just one year after the pandemic first landed. Covid-19 raised the bar for marketers and businesses large and small, who are now asking themselves how they can make the most of the limited runway before Covid-20 arrives. For some, that’s a more optimistic view on the world – but for many, it’s simply about not losing sight of what matters most to consumers: good experiences, sustainable value and integrity.
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