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Why you need to do competitor analysis to succeed in marketing your brand

Innovative Marketing Solutions are Not Worth Investing Into

How to analyse qualitative data

When we conduct research, we use qualitative data to understand people's opinions and experiences or to determine whether or not a product or service is meeting customer needs. In the digital world, we're lucky to have a wealth of qualitative data to work with. But how do you sort through this information and retrieve the details that matter most?

PROPENSITY TO PURCHASE

One tool marketers can use to overcome that challenge and drive greater personalization and better business outcomes is propensity modelling (Propensity to Purchase).

The Future of Content Marketing: Predictions for 2025 and Beyond

Methodological Aspects and Case Studies of Business Intelligence Application Tools in Knowledge Management as Corporation’s Strategy Development

By using Business Intelligence (BI) as a competitive advantage, financial services could manage the data quickly and provide advisory analysis with predictions. This will create more understanding for the customer and motivate them to fulfill their needs. In addition, it will help to ensure that financial institutions do not lose any valuable information or data that is important to their business. In this competitive market age, financial sectors must have strategies to survive. The way a Financial Institution in analysing the fraud, risk and customer behavior are very critical. Business Intelligence (BI) has been used for a years in order to help a company to solve this kind of problems, because Business Intelligence (BI) can handle huge amount of data for the comprehensive analysis.

Manipulation tactics: how brands can get more customers

The customers are not willing to buy goods based on their benefits, then how could we make them? An effective way is psychological manipulation. Psychological manipulation of customers allows businesses to create certain feelings and emotions in the customer's mind so they can purchase goods more easily. Psychological manipulation tricks can also be used in marketing strategies to attract more attention to your product or service.

Getting readers to see content

You know that content marketing isn't a luxury or an aberration, but rather a necessity to drive sustainable traffic to your blog. The best way to get people interested in your content is not just to write crap; it’s important to focus on the message, create a story line, and develop characters that your readers can relate to.

The growth of Artificial Intelligence and its relevance to The Matrix

Have you ever been uncertain about the world you live in and the reality of the truth? The fear of knowing is a common response to most of what we don't know. The answers really make it clear that some people don't want to understand the truth about everything. Society has made life so self-explanatory that the unknown has now become a quest to be kept secret. Science and new advances in artificial intelligence have made it possible for us to reach far more than we could ever imagine.