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Integrating Ethical Values and Economic Value to Steer Progress in Artificial Intelligence

In order to promote the application of ethical principles and values in developing and implementing artificial intelligence systems, we often encounter conflicting opinions from different parts of the organization with solutions that may lead to inappropriate solutions, causing unclear effects on the future of enterprises. This article by Anton Korinek highlights some tensions between economic philosophy and ethics, as well as approaches for solving such conflicts by presenting a series of five challenges.

Primary Management Skills Required of a Security Manager: Technical, Conceptual, and Interpersonal Management Skills

Ins and Outs of Targeted Marketing With Paid Search Engine Ads

What Is PPC? Pay-per-Click (PPC) is an online advertising model that allows your organization to appear above organic search results. To use PPC, you'll create a PPC campaign and select the relevant keywords/phrases (or long-tail keywords) of interest to your business in order to direct traffic to your website. Once a visitor interacts with search ads appearing on a user's device, the impression is recorded by Google Analytics and used in their reports or data mining models.

Assessing the ROI of Most Commonly Used Digital Marketing Strategies

7 STEPS TO CREATE A POWERFUL MARKETING PLAN

Making a marketing plan is a critical step in business operation. A good plan can help businesses to uplift sales, and a bad plan can lead to failure. These days, after the Covid-19 pandemic time, businesses need to find a good way to survive, and it is a requirement to have a smart marketing plan, not to burn budget. Every marketing plan should be measurable, show ROI (Return on Investment). So, how to make a good and powerful marketing plan? ASHAVI share some tips for marketers to create a good marketing plan as below.

How Facebook helps a business to grow?

The availability of Facebook for small businesses and for the SMEs has become an essential element of business development strategy in Vietnam. Small business growth significantly depends upon knowledge, brand awareness, reputation and recognition by consumers. Thus, access to Facebook platforms can help businesses to rank higher among their competitors through effective marketing strategies. Facebook is a business platform that allows businesses to take advantage of, exploit and develop for their own businesses. It’s our mission to help you understand how Facebook makes businesses better by making it easier for you to: Connect with the people you know; Simplify & save time for the updates you care about; Find relevant information about topics that keep your mind fresh and active; And find ways to connect with your friends, family and professionals globally. The potential of Facebook as a marketing tool is not difficult to understand. First, it has a huge number of users who are present and active on social media every day. According to the latest report of We Are Social 2019, in Vietnam, Facebook is the 2nd most visited website after Google, the social networking platform Facebook Messenger ranks 3rd in terms of active users. The total number of customers that are approached monthly from advertising (Monthly Active User) reaches more than 61 million people, in addition, the average Vietnamese people spend up to 4 hours and 30 minutes on social networks every day… These figures That said, your potential customers are present and active on this platform every day, that's why businesses can't ignore the implementation of marketing activities on the Facebook platform. The use of social networks can help you in gaining new customers and increasing sales. Fanpage represents the face of your business on a social network, helping you to reach target customers. The combined use of these two platforms will help businesses grow in both sales and brand awareness.

The Effects Artificial Intelligence Has Had On Society And On Business

AI is pervasive in almost every facet of life today. It is often touted as the next big technological trend, and it is driving progress in technology and business. Companies are beginning to implement AI into their products and services, while individuals are also benefiting from its many use cases. Small businesses play a vital role in our economy and have been a significant force for job growth. According to statistics, in the United States, small businesses create more than half of jobs and account for more than 40 percent of GDP." At first people thought that artificial intelligence would only be used in military industries. But now, AI has been changing the way business is done. From personal applications such as voice assistants and chatbots to team collaboration and automation of processes, AI can improve productivity and maybe even save some jobs.

The Metaverse – A new digital marketing trend

In the changing technological environment, brands have begun to embrace new technologies to experiment and create. They will continue to experiment with technology trends and new initiatives to drive value for customers, who can now be a part of their personal experience and engagement. In 2022 and beyond, one of the brand's most innovative ideas is about Metaverse related concepts. This year's new product line includes Metaverse Wanderer, an interactive game leveraged on the Metaverse' creator virtual world. Metaverse is a virtual platform that combines a wide range of virtual and augmented reality technologies. These digital platforms include social media and interactive platforms, which a user can use to interact in some way. Social interaction means that users can communicate directly with each other and there’s a possibility that you could experience products, digitized stylized 3D environments and creative materials using Metaverse technology.

Are Cultural Differences a Factor in Marketing Messages Strategies

If you are starting a new market, one of the first important factors is understanding local culture. There have been many marketing campaigns that failed due to misinterpreting the local culture, leaving heavy consequences for the brand. No matter how good your company's products are, if they don't clearly survey consumer behavior at the place of sale, it will be easy to cause a negative reaction. One of the biggest challenges that marketers face when they expand internationally is adding their own culture to a new country's culture. Although, on the surface, it may look like using the same successful campaigns in existing markets and applying them to other countries means that they are imposing their own culture on another country's culture.