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How FMCG Firms Are Transforming Digitally

Fast-moving consumer goods (FMCG) companies have been around for decades, delivering essential products that we use every day. However, with the rise of digitalization, these firms are transforming their operations to keep up with modern trends and meet customer demands. The FMCG sector is now leveraging various technologies like Artificial Intelligence (AI), Internet of Things (IoT), and Big Data analytics to improve efficiency, production processes, and supply chains. In this article, we explore how FMCG firms are digitally transforming themselves and the benefits they reap from it. Let's dive in!

How to do Content Marketing for Transportation & Logistics Companies

Content marketing is a type of inbound marketing in which providers publish digital content to attract consumers looking for goods and services. Planes, trains, automobiles or even motorbikes... no matter what sector of the transport industry your business is in, you need a digital content marketing strategy.

How to do competitor analysis

Are you struggling to get ahead of your competitors in the market? Well, fear not as competitor analysis is here to help! By analyzing what your competitors are doing, you can gain valuable insights into their strategies and tactics. This will help you make better decisions for your own business and ultimately give you an edge over them. In this article, we’ll dive deep into how to do competitor analysis and provide examples of how successful companies have leveraged it to their advantage.

Artificial Intelligence and Machine Learning Applications in Smart Production: Progress, Trends, and Directions

Machine learning (ML) and Artificial intelligence (AI) are potentially game changing technologies that are transforming the industrial sector. Developing a Smart Factory is an opportunity to be competitive, to optimize timelines and make product design and production more efficient. Quality, worker safety, and sustainability are the fundamental pieces where these technologies can participate in the redesign towards high productivity, much safer, and more sustainable manufacturing. Manufacturing companies are responsible for ensuring their products meet the highest standards of quality, safety and sustainability. Finding new applications to increase their competitiveness and finding a way to remain safe in an ever-changing industry. This program develops leadership skills, enabling students to face challenges with confidence and find creative solutions. Modern supply chains are increasingly relying on data sources for operations to become more sustainable and profitable. However, this doesn't have to be just another tick box exercise. The role of data is to help all stakeholders—including consumers and companies alike—benefit from increased efficiency and performance. Thus, it is essential to integrate the data-driven approach into the strategies, planning and implementation phases of supply chain management. Here are some of the benefits of a data-driven process revolution:\

Aggressive vs. Discrete Marketing: What Works Best for Generation Z

The answer to this question can vary depending on who you ask – and the kind of business you own. For example, a company that engages in aggressive marketing tactics but doesn't have any competitors should be able to get away with a more discrete approach. However, if your business has many rivals, it might be more appropriate to think strategically about how you're going to stand out from the competition. Regardless of which strategy you choose, though, there are five important things that you should consider before diving head first into any marketing campaign.

Useful Tips To Make Your Customers Buy More

Research in-house for SME

As a SME owner, you know that information is power. However, gathering relevant and accurate data can be overwhelming, time-consuming and costly. That's where in-house research comes in – a cost-effective way to generate insights into your industry or target audience without breaking the bank. In this article, we'll explore the benefits of conducting research in-house, how to do it effectively and when it's time to consider outsourcing.

History of Social Media Marketing: The Most Noteworthy Successes

Customer tracking is a tactic that allows business owners to know who their customers are, where they live and what their shopping habits are. Once you gather this information, though, what do you do with it? You can put it to work for your small business in several useful ways. For example, if you know when your customers shop online, you can send them email or text messaging reminders to go out and buy that new TV or computer you mentioned at the meeting last week. Or perhaps you should wait until the next time they are inside a store (maybe you should wait for someone to walk into another store!) before sending out an email detailing the same information about a special deal/discount going on at a competitor’s store.

Discuss the advantages and disadvantages of social media platforms.

There are many advantages to using social media: It allows you to engage in conversations in more open, real-time ways than ever before.