Mobile Marketing Trends: Reaching Consumers on the Go

Mobile Marketing Trends: Reaching Consumers on the Go

The Best Use Cases for One-step vs Multi-step Content Marketing Campaigns

The Best Use Cases for One-step vs. Multi-step Content Marketing Campaigns

Food and Beverage Marketing: The Rise of Plant-Based Products

Food and Beverage Marketing: The Rise of Plant-Based Products

The Relations Between Human Resource Management and Employees’ Work-Life Balance

The Relations Between Human Resource Management and Employees’ Work-Life Balance

Email Marketing Role in Lead Generation

Email Marketing Role in Lead Generation

Ins and Outs of Targeted Marketing With Paid Search Engine Ads

Ins and Outs of Targeted Marketing With Paid Search Engine Ads

What Is PPC? Pay-per-Click (PPC) is an online advertising model that allows your organization to appear above organic search results. To use PPC, you'll create a PPC campaign and select the relevant keywords/phrases (or long-tail keywords) of interest to your business in order to direct traffic to your website. Once a visitor interacts with search ads appearing on a user's device, the impression is recorded by Google Analytics and used in their reports or data mining models.

The Process of Finding Potential Customers & Essential Notes Not to Be Missed

The Process of Finding Potential Customers & Essential Notes Not to Be Missed

Relevance of leadership in a marketing team

Relevance of leadership in a marketing team

How Order Apps Are Transforming the Retail Industry

How Order Apps Are Transforming the Retail Industry