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Market Research

These resources are available to support you to identify your research objectives, methodology and conduct the survey to meet your business objectives.

The Importance of Product Packaging in Competitive Marketing Strategy

The role of packaging is to protect and store the products, as well as to attract customers attention. Marketing and sales strategies play a great role in product packaging design, because customers will like the product more if they design the packaging attractive and appealing. Therefore, we need to know what our customers want.

Receiving Negative Word of Mouth: The Connection Between Consumers and the Brand

The Future of Content Marketing: Predictions for 2025 and Beyond

The Process of Finding Potential Customers & Essential Notes Not to Be Missed

How to prevent the fake respondents answering the fake response for online research

The most common issues of online research is fake respondents give fake responses.

Online research is cheap and fast which helps researcher to gain insight quickly. However, beside the good points, online research has also many disadvantages, which make researchers hesitate to use it.