Finding out if your startup has product-market fit — that is, if you have validated that there’s a market for your product and people will pay money for it — sounds like something you have to do later in the process, when your business is already well on its way. But finding out whether your startup has PMF is important because it means you can justify investing resources during the next stage of growth.
Read more ...Along the way, whether you're producing content or engaging in nifty social media, you'll want to know how your social media marketing is working? Are you reaching more people on social media gadgets than you did last month? How many positive mentions do you get a month? How many people have used your brand hashtag on their social media posts? Social networking platforms automatically provide a basic level of that information. For more in-depth analysis or easy comparison across social media platforms. You can use a wide range of social media analytics tools available, such as analytics buffers.
Read more ...As a SME owner, you know that information is power. However, gathering relevant and accurate data can be overwhelming, time-consuming and costly. That's where in-house research comes in – a cost-effective way to generate insights into your industry or target audience without breaking the bank. In this article, we'll explore the benefits of conducting research in-house, how to do it effectively and when it's time to consider outsourcing.
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