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Why is market research an interesting career?

As a market research professional, you're tasked with probing consumers and other key target audiences to better understand their preferences and needs. You collect data through a variety of different methodologies—from surveys, to focus groups, to interviews—and then analyze the information you've gathered so that it can be used to help guide decision-making processes at organizations from start-ups to multinational corporations.

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Business Intelligence/ Business Analytics

Business intelligence (BI) and business analytics are often used interchangeably. While both fields are closely related and often depend on one another, there are key differences between them. Business intelligence refers to tools and strategies that help businesses access the data they need to run their day-to-day operations, such as predictive analytics, KPI dashboards, and data extraction tools. Business analytics focuses more on understanding the information that is available and how it can be used for decision making. This distinction allows businesses to determine when each tool may be best applied. Business intelligence and business analytics are two of the most important fields in business, but they’re often used interchangeably. Business intelligence focuses on collecting and analyzing data, while business analytics employs new computational technologies to generate predictive insights. This article offers an overview of each field, explains the differences between them, and explores how both can support decision-making processes and improve organizational performance.

What is the marketing strategy for small businesses?

There are many marketing strategies for small businesses, but the most important thing is to find the right strategy for your business. The best way to do this is to understand your target market and what they want.

Marketing can be a tricky thing for small businesses. You know you need to do it, but don’t have the time or money to invest in a full-fledged marketing department. What’s a small business to do? The good news is that there are several strategies out there that work really well for small businesses. In this blog post, we will discuss some of these strategies and how they can help your business grow and succeed. From understanding your target audience to utilizing digital marketing tools, we will provide tips and advice on how to create an effective marketing strategy tailored specifically for your small business.

The impact of Google’s mobile-first index on online marketing.

The mobile-first indexing update (sometimes called the "Mobilegeddon" update) has been rolling out slowly over the past year. When it makes a full rollout in March 2021, more than 70% of all known, crawled sites will be switched to mobile-friendly indexing and Google will begin to punish non-compliant websites with poor performance by seeding them lower in search results. This is a serious issue for businesses because it means that millions of crawling computers are actively seeking out non-mobile versions of your site, which causes your business site to rank lower than its competitors on mobile searches. Here are all the things you need to do before March 2021