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Purchase Intention: Color-emotion Associations

HOW TO DESIGN THE GREAT SURVEY

In this article, we would like to share you key points which help you to create the great survey.

Understand the customers are important, and getting customer insight through survey is one of the main way to know more about your customers. However, there are many barriers which make the survey result are unclear and not really useful for you to take any further decision.

The Relations Between Human Resource Management and Employees’ Work-Life Balance

How to Forecast New Product Adoption Rates

One of the most important SaaS metrics is Product Adoption. It’s easy to overlook Product Adoption, but it’s one of the most important things we can track. Your product adoption rate combines satisfied customers together with new ones. It gives you a snapshot of your product’s overall health because it measures both customer growth and satisfaction. Wondering how to track your Product Adoption rate with numbers? We’ve got you covered. In this guide, we’ll take a deep dive into how to calculate and track your Product Adoption rate while also covering ways to improve your adoption stats.

Impact of Information Communication Technology in marketing

The use of Information Communication Technology (ICT) within marketing has swept the world.

Ensuring compliance with General Data Protection Regulation (GDPR)

The Importance of Product Packaging in Competitive Marketing Strategy

The role of packaging is to protect and store the products, as well as to attract customers attention. Marketing and sales strategies play a great role in product packaging design, because customers will like the product more if they design the packaging attractive and appealing. Therefore, we need to know what our customers want.

What is Social Marketing Mix Strategy

How Can Artificial Intelligence Help Us?

Artificial Intelligence is having an immense impact on the lives of humans around the planet. It is estimated that it will contribute a whopping $15.7 trillion to the global economy by 2030! In addition to economic benefits, AI is also responsible for making our lives simpler. We're here to help you understand how AI is impacting all domains of our life and at last benefiting humankind: