Finding out if your startup has product-market fit — that is, if you have validated that there’s a market for your product and people will pay money for it — sounds like something you have to do later in the process, when your business is already well on its way. But finding out whether your startup has PMF is important because it means you can justify investing resources during the next stage of growth.
Read more ...Online research is cheap and fast which helps researcher to gain insight quickly. However, beside the good points, online research has also many disadvantages, which make researchers hesitate to use it.
Read more ...In Vietnam, market research is more than just a marketing tool. It is a necessary step to determine whether or not a new product/service will be a success and if it truly meets the expectations of its target audience.It also gives you insight on which factors are influencing the success of your product/service in this industry. Market research allows businesses to spot opportunities and plan for future expansions, so they can increase their sales, or even remove products that no longer meet expectations
Read more ...According to a survey, Gen Z (born after 2000) is a group that is more open-minded and creative in their thinking, but also has less sense of control over the work environment and has more difficulties in dealing with conflicts. Compared with Gen Y (born after 1980), Gen Z has more opportunities for growth and development. However, on some aspects such as working style there is still a gap between them and their peers because of frequent changes in working environment, which will affect their awareness of corporate culture and social pressure.
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