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Product Market Fit - What, When and How

Finding out if your startup has product-market fit — that is, if you have validated that there’s a market for your product and people will pay money for it — sounds like something you have to do later in the process, when your business is already well on its way. But finding out whether your startup has PMF is important because it means you can justify investing resources during the next stage of growth.

What Makes Marketing Campaigns Targeting People with Wearables and Smartphones Unique

Ensuring compliance with General Data Protection Regulation (GDPR)

Impact of Information Communication Technology in marketing

The use of Information Communication Technology (ICT) within marketing has swept the world.

The Importance of Product Packaging in Competitive Marketing Strategy

The role of packaging is to protect and store the products, as well as to attract customers attention. Marketing and sales strategies play a great role in product packaging design, because customers will like the product more if they design the packaging attractive and appealing. Therefore, we need to know what our customers want.

Is influencer marketing the most powerful form of marketing?

Influencer marketing is a marketing strategy that relies on the endorsement of influential people to promote and sell products or services. It makes use of social media, blogs and other forms of media. Influencers are usually active users on social media, who have a medium level or high level of influence in their community.

How to Forecast New Product Adoption Rates

One of the most important SaaS metrics is Product Adoption. It’s easy to overlook Product Adoption, but it’s one of the most important things we can track. Your product adoption rate combines satisfied customers together with new ones. It gives you a snapshot of your product’s overall health because it measures both customer growth and satisfaction. Wondering how to track your Product Adoption rate with numbers? We’ve got you covered. In this guide, we’ll take a deep dive into how to calculate and track your Product Adoption rate while also covering ways to improve your adoption stats.

Will Artificial Intelligence Replace Humans at Job?

If you’re dreading the future, worry not — robots will take some jobs away from humans and there is actually a chance that AI will create new jobs. There are two sides to this coin: robots and AI will take some jobs away from humans — but they will also create new ones.Since 2000, robots and automation systems have slowly phased out many manufacturing jobs –1.7 million of them. On the flip side, it’s predicted that AI will create 97 million new jobs by 2025 Sean Chou believes that we all need to learn how to adapt comfortably with our new robotic overlords, but there are some who think otherwise. In an interview with the New York Times, he voiced his opinion that robots are stupid and can only be fed the same data over and over again, having no intelligence of their own. In blunt words, he says: "They’re dumb as s***." Robotic automation will eliminate many jobs in the near future, but it won’t be a job destroyer. In fact, it’s likely to lead to more self-employment and alternative work arrangements, which is one reason why the IBR study found that there’s no evidence that low-level workers — such as teachers, nurses and other professionals — will be affected at all by AI technology.

How Can Artificial Intelligence Help Us?

Artificial Intelligence is having an immense impact on the lives of humans around the planet. It is estimated that it will contribute a whopping $15.7 trillion to the global economy by 2030! In addition to economic benefits, AI is also responsible for making our lives simpler. We're here to help you understand how AI is impacting all domains of our life and at last benefiting humankind: