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Product Market Fit - What, When and How

Finding out if your startup has product-market fit — that is, if you have validated that there’s a market for your product and people will pay money for it — sounds like something you have to do later in the process, when your business is already well on its way. But finding out whether your startup has PMF is important because it means you can justify investing resources during the next stage of growth.

What is Social Marketing Mix Strategy

Telemarketing- Evaluate the concept

Is Display Marketing on Its Deathbed?

The Best Use Cases for One-step vs Multi-step Content Marketing Campaigns

The Best Use Cases for One-step vs. Multi-step Content Marketing Campaigns

How to win over competitors?

Data Analysis: Optimizing Marketing Strategies Through Real-Time Data

Bridging the technology gap

In an integrated approach to technology development, people should be central in the development of technology. This paper discusses the current areas of technology development and market research in a business environment and proposes an integrated approach to bridge the gap between technology and people; in which people rather than market sizes become central in the development of technology.

Gen Z & Alpha: Shaping Consumer Trends in 2025